SALIENT SPOTLIGHT: Mobile Location Data University
This week, SalientMG would like to spotlight the Mobile Data Location University for recently launching.
Mobile Location Data University, or MLDU, aims to educate consumers on mobile location data. The website contains various articles and videos for consumers to utilize for educational purposes. The educational pieces are created to give deeper knowledge into the complexities of mobile location data.
Mobile Location Data University (MLDU) was officially launched this last week. MLDU is the industry’s first online resource center dedicated to educating businesses and consumers on mobile location data. The resource is meant to educate on the complexities, uses, and analytic potential.
Sponsored by UberMedia and TSCG Analytics, and having partners such as Environics Analytics, Miren.co, BI Spatial, and X-Mode, MLDU’s online platform is already creating buzz.
“From our interactions with the Interactive Advertising Bureau (IAB) in the media and marketing industry, we realized that an equivalent need existed in the mobile location data market,” said Kerry Pearce, Chief Product Officer and SVP Engineering at UberMedia. “We take pride in launching MLDU and look forward to continuing to work with our partners and competitors to further the development of an ethical and responsible industry resource.”
As an independent online resource, MLDU will feature educational content. Contributors of this content include industry leaders, change makers, and thought leaders to better educate consumers. It also supports professionals working with mobile location data. Through easily accessible lessons in the form of articles, videos, and downloadable documents, MLDU makes learning mobile location data and understanding its potential as simple as possible.
At its release, MLDU includes non-technical educational content that assists analysts, marketers and business managers at various stages of working with mobile location data. From a basic glossary to advanced concepts on trade area modeling, MLDU defines mobile location data. Also, it gives details on how to use it, and recommends ways to work with vendors. Informative articles will share all of this information. These articles explain what questions to ask mobile location data vendors and how to evaluate their responses.
Access to Mobile Location Data University is available here.