Marketing Through Mayhem: Publix
Publix launches new initiatives to support its staff, customers, and community during these unprecedented times.
The SalientMG team continues to find inspiration from brands taking positive actions during such an unprecedented time. Continue to follow our “Marketing Through Mayhem” series where we will highlight brands who are driving lifelong affinity by how they are vigorously evolving and pivoting their businesses for the greater good.
Marketing through Mayhem: Publix
SalientMG wants to highlight Publix this week for doing their part to contribute to not only their employees and customers, but also their community.
Publix’s Employee Efforts
In support of employees, Publix has instituted an emergency pandemic pay for full-time and part-time associates who show symptoms or are diagnosed with coronavirus. This also applies to any associates that are caretakers to someone suffering from the disease.
Publix has also hired thousands of associates to fill positions in its stores and distribution centers to meet the rising demand for groceries and to help combat the rising unemployment rates.
Publix’s Customer Efforts
At the beginning of April, Publix installed Tap-To-Pay systems in every single location to provide a contactless payment option for extra COVID-19 safety. Publix CEO Todd Jones said in a statement, “In these unprecedented times, we recognized the need to make our customers’ trips to our stores faster and more efficient. By expediting this payment option, we will help customers reduce contact with commonly used surfaces like PIN pads.”
Publix has also deployed signed and marked distances on every location’s floors to promote social distancing.
Publix’s Community Efforts
Last week, Publix launched a new initiative aimed to address the needs of both the farming community and its local partner food banks.
Publix has announced they will purchase surplus produce and dairy from farmers affected by the coronavirus pandemic which will then be donated to Feeding America food banks.
Within the first week of launching its new initiative, Publix donated 150,000 pounds of produce and 43,500 gallons of milk to Feeding America food banks.
Come back next week to learn about other leading brands that are taking positive steps during this crisis on our blog.