Start your engines! That’s the metaphor we’re using to welcome Jason Lynch, SalientMG’s new VP of Digital, to our ever-expanding team of senior doers. From optimizing the foundations to brilliant storytelling, Jason is excited to build scalable, revenue-producing marketing engines for our growth-stage B2B tech clients — and we’re just as excited to have him here.
How did you hear about SalientMG and why did you decide to join the firm?
A recruiter pinged me on LinkedIn, and I was immediately intrigued by SalientMG’s approach to making an impact for B2B technology companies and their leaders. Everyone I met at SMG was so intelligent, professional, and welcoming.
I decided to join because this role felt like drawing a circle around my entire career thus far. I was excited to have the opportunity to consult with interesting clients and share the lessons I have learned working in B2B marketing both in-house and as a consultant.
Describe your role and what you’re most looking forward to in your position.
As the VP of Digital, I get to lead SalientMG’s Growth Marketing team. Tech companies tend to spin up so many marketing functions all at once without optimizing the integration between their teams, processes, and tech. This creates go-to-market friction and causes marketing teams to fall short of their potential impact, and I view my role as making sure that doesn’t happen. I’m excited to log on every day and collaborate with the SMG team to help our clients build revenue-producing marketing engines that scale and ensure our clients are providing as much impact on the business as possible.
What is your personal philosophy about the purpose and power of marketing?
I view marketing as telling stories about how you can help your target audience. That leads to building a brand in the minds of that audience, and I view all tools, tech, and systems as a means to reflect the real-world relationships and mindshare a B2B brand has with its fans and customers.
What is the best piece of advice someone gave you, and how has it impacted your personal and/or professional direction?
“Do the best that you can in the role that you’re in.”
I love that advice because it is immediately empowering and shifts you into a mindset that focuses on learning and seeing opportunity. It’s especially true in marketing that no one can cap your learning or how much effort you put into a role. I know that where I have made the biggest impact and also discovered the most opportunity was by doing the best I could in the role I was in which gave me confidence and inspired confidence in others.
We specialize in helping growth-stage technology companies. Real tech talk here–how would you describe your everyday technological prowess?
I’d bucket myself as an intentional power user when it comes to everyday technology. I have always been into tech, but I discovered early in my career that if you’re the person on the team that can fix the formatting on a document, save time with an excel formula, or troubleshoot anything, that provides a lot of value. I am always trying to figure out how to optimize and configure systems but still fix most issues by just restarting.
What is one thing your colleagues don’t know about you (yet)?
I grew up wanting to make special effects in movies, and making videos was my biggest hobby as a kid and teenager. I got my start in marketing as a video producer, and even after I shifted to digital marketing, I continued doing freelance motion graphics work for years.