After spending the past 11+ years as a copywriter, I’m honored to join the small but mighty team at SalientMG. There are countless marketing agencies, but I’ve never had the opportunity to work with so many senior-level marketing professionals in such a close-knit environment. I love working with small businesses who are just starting to figure out what they want to do with their brands and helping them develop a brand voice, and watching them grow and flourish.
How did you hear about SalientMG and why did you decide to join the firm?
After searching for a new role for months, a friend advised me to sign up for otta.com. I received an email from Otta about a new senior content writer position available at SalientMG and applied instantly. After meeting with Greg, Beth, Mary Clare (MC), and Mack, I knew the people I had the chance to work with were intelligent, friendly, and had expertise to help me grow my skill set to be a better writer. Further, I was excited to work with expert-level talent to deliver incredible content. I’m incredibly grateful to be part of the team.
Describe your role and what you’re most looking forward to in your position.
I research and write marketing content that inspires action and delivers positive results, including long-form content, website copy, blogs, press releases, case studies, social media copy, email copy, newsletters, landing pages, paid search, and everything else in between. I’m most looking forward to identifying gaps and opportunities for our clients and creating content in those areas to help them grow their digital presence as leaders in their industries.
Given your role, what is your personal philosophy about the purpose and power of content marketing in growing or moving a brand forward?
Awareness. Credibility. Traffic. Growth. No brand can move forward without any of these, and no brand can get any of these in our digital age without having content. Great writing is at the core of every brand’s success. It has the power to create relationships, build loyalty, drive traffic, boost sales, and help any business stand above competition.
We know you’re a committed storyteller, but for organizations that don’t currently practice active storytelling, what’s one tip you would share on how to introduce it into their content?
Telling and listening to stories create emotional connections. They make what was once easily forgettable, memorable. They make what used to be noise, music. Incorporating storytelling into content isn’t just a matter of changing a blog post to the first-person. Why should your audience take time out of their day to invest in your story and how does telling your story make them feel? Your product doesn’t just perform a task; it solves a problem for your audience. Focus on how your product will change your audience’s life for the better.
What is the best piece of advice someone gave you and how has it impacted your personal and/or professional direction?
WIIFM. What’s in it for me? An acronym that I’ve used for years now to guide my content writing. Your company may make a great product, but what’s in it for me? What will I get out of using YOUR product instead of someone else’s? What’s unique about your product? Why should a prospect sign up for your newsletter? Why should they attend your webinar? Why should they buy your product? Having this structure in place keeps my writing focused and results-oriented.
SalientMG specializes in helping growth-stage technology companies. Real tech talk here–how would you describe your everyday technological prowess?
There isn’t enough time in the day to keep up with how quickly technology is advancing. Medical procedures by laser. AI for writing. Electric vehicles. Watches that track oxygen levels. It’s amazing to look back at dial-up technology and free AOL discs and think about how far we’ve come as a society. I love reading news on wired.com to gauge home much time I’ll have left before my home begins to mirror the parlor room in Fahrenheit 451 so I can be sure to get my books stowed away.
What is one thing your colleagues don’t know about you (yet)?
I worked as a cook for four years in New Paltz, New York where I attended college. My parents are both excellent cooks and as far as I can remember, it’s where I’ve spent most of my waking hours if I’m not hiking, at a Phish show, gardening, or playing with Fern, my Golden Retriever. One day, I’ll get lucky enough to eat at whatever iteration of Noma exists in the distant future.