Distinguishing between thought leadership and marketing content is an important first step in establishing or leveling up your brand. You already know you need to be strategic about investing time and money to reach the right audience for the right … Read More
Author Archives: Michelle Mellon
What is a “Thought Leadership” Program and How Do You Create One?
I want to be a thought leader. When people say this, what they usually mean is: I want to be recognized. I want to be respected. I want people to value my opinion. These are all good things but they … Read More