International Women of the Year 4/6-4/12 Weekly Recap

  • by SalientMG Team
  • Apr 13, 2020

SalientMG’s recap of our highlighted women from (4/6/2020-4/12/2020) of our International Women’s Year campaign. 

In case you missed it! On International Women’s Day, SalientMG launched our International Women’s Day, 365 campaign. At the center of this initiative is a daily spotlight to highlight women, via our social channels, on a remarkable woman leader, entrepreneur or rising star across marketing, advertising, technology, etc. 

This past week, SalientMG highlighted seven trailblazing women. In case you missed one of our posts, here’s a recap of the women. Please follow and engage with us on our social channels to celebrate #InternationalWomensYear and to ensure we are #EmpoweringVisibility for women. 

Twitter: @salientmg

Instagram: salientmg365

Steph Sipe

Senior Public Relations Consultant, SalientMG

Steph is a dedicated corporate communications professional with experience in strategy, marketing, media relations, project management, crisis management, internal event production and employee communications from HR initiatives like open enrollment to layoffs, terminations and other sensitive situations. She is a solutions-driven person and a team player who believes in building strong relationships and collaborating to meet business objectives and impress stakeholders. 

Carrie Seifer

GM, Global Web Index

Carrie has a strong background in high-growth business environments. She has helped grow revenue, translate technology into commercial success, bring products to market that set the stage for major industry change and attract, retain and engage top talent.  Carrie has also created go-to-market strategies, including marketing materials, to achieve a diversified client portfolio.

Carrie has led digital investments, owned pitches leading to several client wins, secured modern partnerships with vendors resulting in new products and successful digital transformation. Carrie has first-hand experience in a number of areas that supports her in any role she is in. 

Kelley Walton

VP, Head of Global Brand Experience, Under Armour

Kelley has expertise delivering results in highly creative, consumer-centric environments: luxury, fashion, sports, wine & spirits, media, entertainment & lifestyle. Her approach is to balance the creativity, insight and emotional storytelling of a traditional marketer, with a sharp focus on data & analytics – this is what’s required of today’s Marketing Leadership. She is adept at successfully leading an all-around marketing enterprise, successfully choreographing all functions to drive impact greater than the sum of its parts.

Kelley has over 15 years of experience translating cultural trends and consumer insights into high-impact, integrated marketing strategy & programming. She is able to deliver brand and commercial results in fiercely competitive markets by driving strategic alignment with internal stakeholders, engagement with key external partners, flawless execution and ongoing measurement. Kelley has a reputation for building consensus across organization, embracing fresh and alternative thinking to address complex business challenges. 

Sam McAlister

Interview Producer, BBC Newsnight

Sam conducts RTS award winning interviews.  Not only is Sam an interviewer, she is a public speaker, panel chair and panelist. She has conducted exclusive interviews with HRH Prince Andrew, James Comey, Sean Spicer. Sheryl Sandberg, Paul Flowers, Justin Trudeau and the captives of Ariel Castro, Amanda Barry and Gina de Jesus.

Liana Morgado

Founding Partner, Talk Shoppe

Liana has a unique experience communicating with consumers, strategic planning and market research.  Liana has 20 years of experience where she quickly learned that her favorite part of the job was the time she spent talking to consumers.  Her background includes working with some of the best and brightest brands in the world: Cisco, Disney, Honda, PepsiCo, Sony, Taco Bell and Target to just name a few. 

Liana founded Talk Shoppe in 2010, after spending 11 years immersed in the world of consumer insights. 

Carolyn Parent

CEO & President, Live Safe

Carolyn has spent over 20 years in the digital, mobile, and technology industries as an entrepreneur and sales leader. As CEO and President of LiveSafe, Carolyn is responsible for guiding the strategic direction of the mobile safety and communications company while aligning resources to rapidly expand into the commercial and university markets.

Prior to joining LiveSafe in 2015, Carolyn cofounded Gravy Analytics, a data analytics startup in the mobile location services industry. Carolyn drove the strategy and execution of the company’s sales, business development and marketing initiatives for Gravy. Before that, Carolyn served as the Executive Vice President and General Manager for Deltek, a $300 million enterprise software and information services company. At Deltek Carolyn oversaw the rapid growth of the sales force into international markets which contributed to a 60% increase in global sales and a successful company IPO.

Carolyn also serves as a National Judge for the EY Entrepreneur of the Year program. 

Reem Adeidoh

Head of Global GTM, LinkedIn

Reem is a data driven, global Marketing Executive who captures audience metrics to grow revenue, brand awareness and engagement across B2B and B2C Fortune 200 companies. She is a collaborative leader who launches new brands and takes new products to a global market through disruptive marketing strategies, measurable executions and creative storytelling. Resourceful and innovative in her approach, she is differentiated by her ability to launch and scale new ventures within larger corporations, and successfully optimize limited resources and budgets for maximum results. 

A natural storyteller who delivers effective marketing content, some of Reem’s specific areas of expertise include end-to-End Global Marketing Strategy & Activation, Corporate Small Venture Launch & Leadership, Brand, Strategy & Value Proposition Development & Management and Digital and eCommerce Marketing Management. 

Come back next week to read another recap other remarkable woman leaders, entrepreneurs, and rising stars from our International Woman’s Year – Read More Here.

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Categories:Ad Tech, Content Strategy, Creative, Diversity, Executive Visibility, Marketing, Media, Public Relations, SalientMG


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