Marketing Through Mayhem: Chipotle

  • by SalientMG Team
  • Apr 10, 2020

Chipotle makes a positive impact on its employees, customers, and community.

The SalientMG team continues to find inspiration from brands taking positive actions during such an uncertain time. Continue to follow our “Marketing Through Mayhem” series where we will highlight brands who are driving lifelong affinity by how they are vigorously evolving and pivoting their businesses for the greater good. 

Marketing Through Mayhem: Chipotle

We want to spotlight Chipotle this week for doing their part to contribute not only to their employees, but also to their customers and community. 

Chipotle’s Employee Efforts

Chipotle is supporting its employees during these times by implementing several additional benefits. Some of the most impressive initiatives are offering a 10% increase in hourly pay for restaurant employees who work and are expanding their emergency leave benefits to accommodate those directly affected by COVID-19. Also, all Chipotle employees are entitled to paid sick leave starting on the first day of employment in addition to vacation, paid time off and personal leave options and all employees and their families have access to their Employee Assistance Program (EAP) and to HealthAdvocate. Another great perk is that Chipotle is not enforcing the hourly work requirements this semester for those utilizing their debt-free degrees or tuition reimbursement programs.

Chipotle’s Customer Efforts

Chipotle is also taking extra steps to protect their customers. Some of those steps include installing advanced technology air treatment systems in each of their locations to reduce the risk of spreading viruses, increasing sanitization efforts for high-touch, high traffic areas, and offering Purell sanitizer for employees and guests. Chipotle has also transitioned into to-go only options for all locations and included an option for customers to request contactless deliveries in its mobile app. 

Chipotle’s Community Efforts

Last week, Chipotle announced the opportunity for healthcare providers to register for a chance to receive 25 free burritos during World Health Worker Week. Between April 6-10th, Door Dash delivered 100,000 burritos at the opted-in healthcare facilities. 

Through these unique times, Chipotle has made its brand memorable by its countless acts of good service and continued efforts towards cultivating a better world. 

Come back next week to learn about other leading brands that are taking positive steps during this crisis on our blog


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