Marketing Through Mayhem: Museums & Art Galleries Offering Virtual Tours
More than 2,500 museums and galleries around the world are now giving the public the opportunity to virtually tour their collections & exhibits.
The SalientMG team has been constantly inspired by brands – large and small – that are going above and beyond to help the community through such an uncertain time. Continue to follow our “Marketing Through Mayhem” series where we will highlight brands who are driving lifelong affinity by how they’re vigorously evolving and pivoting their businesses for the greater good.
Marketing Through Mayhem: Google Arts and Culture
We want to highlight Google Arts and Culture this week for exceeding expectations with their virtual platform. Google Arts and Culture has partnered with more than 2,500 museums and galleries around the world to offer virtual tours of their collections and spaces during the coronavirus outbreak.
Some popular museums, galleries, and institutions featured on the site include:
- National Gallery of Art, Washington DC located in the US
- Musée d’Orsay, Paris located in France
- Van Gogh Museum located in the Netherlands
- Uffizi Gallery located in Italy
- Sorolla Museum located in Spain
Google Arts and Culture also has an app that the public can download for virtual tours, performances, and tutorials to keep you and your kids entertained at home. If you are currently experiencing homeschooling for the first time, this app can be used as a really unique educational tool.
If you aren’t someone that is easily entertained by virtually touring or not as interested in viewing the different collections, you can also shop! Almost every museum now offers gifts and art through its online store as well.
Marketing Through Mayhem: The Neon Museum in Las Vegas
Following suit, The Neon Museum in Las Vegas is also allowing the public to virtually tour its exhibits. The museum has started giving Facebook Live tours through its Facebook page on Friday afternoons and then uploads the videos to their page for anyone not able to view during the live session. One exhibit that has gotten a lot of attention during this time, is Tim Burton’s Original Art Exhibit.
You can also follow The Neon Museum’s Youtube channel to see the virtual tours and behind-the-scenes interviews with the artists.
Other museums and galleries following in the footsteps of offering virtual tours include MoMA who is also offering free online art courses, The National Museum in New Delhi, The Art Institute of Chicago, and many more.
Come back next week to read about other brands that are taking positive steps during this crisis on our blog.