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Online Publishers Use Data to Drive Visibility

  • by SalientMG Team
  • Mar 02, 2015

Data…it’s everywhere. I recently read an article on TheNextWeb (sponsored by SimilarWeb) that underscores this point, talking about how popular business-focused journals – Business Insider, Forbes, The Wall Street Journal, Fortune and Fast Company are using data to shape their content by analyzing keyword search terms. Makes sense, right? Online publishers are seeking a strategy […]

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The Next CEO is the CMO

  • by SalientMG Team
  • Feb 27, 2015

As the head of marketing, maybe CMO, you’re sitting in the boardroom among the executive team. Also in attendance are the various “heads of state” from different departments: sales, HR, operations, technology, product, and editorial among others, depending on your field of business. At the head of the table is the leader of the team, […]

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Brands, Retailers and the Mobile Ventures Summit

  • by SalientMG Team
  • Feb 26, 2015

Last month, our CEO Mack McKelvey attended the Mobile Ventures Summit in Los Angeles, and saw a panel titled “Mobile at the Shelf” where executives from P&G, Neutrogena and other brands discussed mobile advertising, real-time attribution and the relationship between brands and retailers. One of the participants on the panel was Eric Moujaes, the VP […]

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3 Rules Every Designer Needs to Know

  • by SalientMG Team
  • Feb 24, 2015

Being an effective designer is often challenging. Add in small screens, even smaller attention spans, and a mobile arms race for the next big thing and design becomes downright problematic. Instead of falling into the second screen rabbit-hole, designers must bring themselves back to basics: less is more. Yahoo CEO Marissa Mayer distilled this principle […]

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6 Ways to Boost Revenue by Increasing Customer Lifetime Value

  • by SalientMG Team
  • Feb 18, 2015

I recently wrote an article for the Advertising Week Social Club focused on the lifetime value of a customer. The article looks at how most sales and marketing teams focus their efforts on acquiring new customers and forget to focus on the longer-term picture of achieving maximum revenue through the lifetime of their customers. If […]

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SalientMG is looking for PR and Social Media Interns

  • by SalientMG Team
  • Feb 16, 2015

For anyone looking to learn about Marketing, there is no better way than to just jump in full force and immerse yourself. I personally started my career as an intern at SutherlandGold, a PR firm in San Francisco, and that experience was an invaluable first step in progressing my career. I had an opportunity to […]

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The State of Mobile Measurement

  • by SalientMG Team
  • Jan 30, 2015

When talking about mobile advertising, one issue that’s hard to avoid is measurement and attribution. Measurement has been a problem in mobile advertising for years, and while great strides have been made since the early days of mobile, it’s still a hot button issue for most players in the mobile ad ecosystem. At SalientMG, our […]

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The Rise of the 1099ers?

  • by Mack McKelvey
  • Jan 20, 2015

We have been tracking the ‘Shared Economy’ for some time now here at SalientMG. We are fans of Uber and have tried several online and mobile marketplaces, including Craig’s List, Next Door, Angie’s List, and Care.com. There are numerous “jobs” apps, but we are particularly excited about the Moonlighting app. The CEO, Jeff Tennery, was […]

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Do you buy a brand or a product?

  • by SalientMG Team
  • Nov 03, 2014

Apple launched new iPhones in October, and I have to say, as a diehard Android user, I was tempted to get one, but just couldn’t pull the trigger. No doubt two questions immediately come to mind with this opening remark: You’ve never owned an iPhone? Seriously, you’ve NEVER owned an iPhone?? Yes. This is true […]

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Most Powerful Women in Mobile Advertising 2014

  • by Mack McKelvey
  • Sep 16, 2014

“Men tend to dominate the mobile advertising world. Last year, only one woman made our list of the most powerful people in mobile advertising. So we asked readers and companies to nominate who they thought are the most influential women in the business. We also asked that they nominate at least one other competitor to […]

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