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SalientMG in the News

  • by SalientMG Team
  • Sep 14, 2014

At SalientMG, clients are always first. Whether we’re working on messaging, creative design, PR strategies or anything else, our top priority is moving the needle for our partners. However, through the course of our day-to-day work, we occasionally get requests from media to comment on certain issues, or sometimes we’ll feel inspired to write articles […]

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Comic-Con 2014: Two big misses—Brands and Mobile

  • by Mack McKelvey
  • Aug 01, 2014

Over 130,000 consumers flock to San Diego each July for Comic-Con. In fact, even in a challenging financial market, attendance increased again this year. Hotel prices are through the roof, yet all are completely sold out. There’s no parking in SD, restaurants can’t handle the influx of patrons, and, all in, San Diego’s economy benefits […]

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The Hottest Issue in Mobile Today

  • by SalientMG Team
  • Apr 05, 2014

If you follow the tech/advertising space closely, one of the things you’ll quickly pick up on is that the industry embraces narratives. Whether the topic is Marissa Mayer, Bitcoin, or the perceived lack of recent innovation at Apple, news outlets often seem to jump on the same theme as a group, and once these narratives […]

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A Look Back at 2013

  • by Mack McKelvey
  • Jan 05, 2014

While reflecting on SalientMG’s first year, I’d be remiss if I didn’t thank several people who were directly responsible for the foundation and success of our business in 2013. Rovio (Angry Birds) was SalientMG’s first client, and our engagement included the creation of a first stage go-to-market plan for their new advertising business. A special […]

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Retail Remix with Catherine Tabor

  • by SalientMG Team
  • Aug 12, 2013

Originally published by The Huffington Post.  By Catherine Tabor, Founder and CEO, Sparkfly  Digital and mobile marketing is making it possible for retailers and brands to work together for mutual benefit. And it’s technology — specifically, technology that enables real-time, customer-specific insight into consumer behavior — that gets the credit for bridging the gap. All of […]

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Welcome to SalientMG

  • by Mack McKelvey
  • Jun 07, 2013

I’ve spent the past 16+ years working in complex global corporations, mid-size dynamic companies, and start-ups. While each of these terrific companies had their share of opportunities and challenges, there were universal truths in each of them—growth and scale were paramount, differentiated products were essential, and speed was critical—and all of this was underpinned by […]

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