Best Practices

2021 Reflections: Marketing & Management Lessons I’ve Learned

  • by Mack McKelvey
  • Jan 03, 2022

Most of us ended last year the same way we began it: reflecting on our personal and professional journeys to date. 2021 marked more than eight years since I founded SalientMG. For most of that time we’ve been a remote-first firm so the pandemic didn’t change that dynamic, but we’ve found our path in parallel […]

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Finding Balance in a WFH World

  • by Nicole Pytel
  • Dec 07, 2021

When I first started working from home, it took a literal smack in the forehead to teach me a valuable lesson. Let me explain. Back in 2010—a full decade before practically the entire world started working from home—I began my own content marketing firm at the tiny built-in desk in the kitchen of my one-bedroom […]

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Marketing Automation — It’s Not Just About Marketing

  • by Kreg Lewenza
  • Nov 30, 2021

Just because it has “marketing” in the name doesn’t mean that marketing automation’s impact begins and ends inside your marketing department. While most of the advice you see out there is for marketers, there are plenty of ways to leverage marketing automation across your entire organization, for all teams, so that it makes a holistic […]

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Observations on the Evolution of Marketing

  • by Beth Pyne
  • Nov 22, 2021

With the collision of the pandemic, social justice efforts, and politics forcing so many changes in such a short amount of time in 2020, it’s easy to understand why people say we underwent a seismic shift. For some, the “shift” was catastrophic. For others, it was a course correction. Whether they were caught flat-footed or […]

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Marketing Through Mayhem: Museums & Art Galleries Offering Virtual Tours

  • by SalientMG Team
  • Apr 17, 2020

More than 2,500 museums and galleries around the world are now giving the public the opportunity to virtually tour their collections & exhibits. The SalientMG team has been constantly inspired by brands – large and small – that are going above and beyond to help the community through such an uncertain time. Continue to follow […]

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Marketing Through Mayhem: Chipotle

  • by SalientMG Team
  • Apr 10, 2020

Chipotle makes a positive impact on its employees, customers, and community. The SalientMG team continues to find inspiration from brands taking positive actions during such an uncertain time. Continue to follow our “Marketing Through Mayhem” series where we will highlight brands who are driving lifelong affinity by how they are vigorously evolving and pivoting their […]

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International Women of the Year 3/30-4/5 Weekly Recap

  • by SalientMG Team
  • Apr 06, 2020

SalientMG’s recap of our highlighted women from (3/30/2020-4/5/2020) of our International Women’s Year campaign.  In case you missed it here is the weekly recap! On International Women’s Day, SalientMG launched our International Women’s Day, 365 campaign. At the center of this initiative is a daily spotlight, via our social channels, on a remarkable woman leader, […]

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Marketing Through Mayhem: Fitness Brands Stepping Up to the Plate

  • by SalientMG Team
  • Apr 03, 2020

Several fitness brands have created new online content & opened up their platforms to the public in the wake of widespread quarantine.  The SalientMG team continues to find inspiration from brands taking positive actions during such an uncertain time. Continue to follow our “Marketing Through Mayhem” series where we will highlight brands who are driving […]

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International Women of the Year 3/23-3/29 Weekly Recap

  • by SalientMG Team
  • Mar 30, 2020

SalientMG’s recap of our highlighted women from (3.23.20 to 3.29.20) of our International Women’s Year campaign.  In case you missed it! On International Women’s Day, SalientMG launched our International Women’s Day, 365 campaign; a full year. At the center of this initiative is a daily spotlight, via our social channels, on a remarkable woman leader, […]

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Marketing Through Mayhem: Moët Hennessy Louis Vuitton SE

  • by SalientMG Team
  • Mar 26, 2020

Moët Hennessy Louis Vuitton SE quickly pivots their luxury business to produce hand sanitizer for communities in need during this difficult time. As we all find our way through this time of uncertainty, the SalientMG team has found inspiration through brands that are making themselves memorable (or in some cases, not so memorable) by the […]

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