Culture

Marketing Through Mayhem: Food Chains Giving Back

Marketing Through Mayhem: Several food chains are giving back to help fight COVID-19.  The SalientMG team continues to find inspiration from brands taking positive actions during such an uncertain time. Continue to follow our “Marketing Through Mayhem” series where we will highlight brands who are driving lifelong affinity by how they are vigorously evolving and […]

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Executive Assistant to Director

  • by Beth Pyne
  • Apr 22, 2020

This is my story on how I started out as an executive assistant.  I went to a liberal arts college where communications, business or other career specific majors weren’t offered.  So, armed with a degree in history, I didn’t really know what I was going to do after I graduated. So, when I tell people […]

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International Women of the Year 4/13-4/19 Weekly Recap

  • by SalientMG Team
  • Apr 20, 2020

SalientMG’s recap of our highlighted women from (4/13/2020-4/19/2020) of our International Women’s Year campaign.  In case you missed it! On International Women’s Day, SalientMG launched our International Women’s Day, 365 campaign. At the center of this initiative is a daily spotlight, via our social channels, on a remarkable woman leader, entrepreneur or rising star across […]

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SalientMG’s International Women’s Day, 365 Campaign

  • by SalientMG Team
  • Mar 08, 2020

SalientMG Supports International Women’s Day, 365 Days a Year By Showcasing Inspiring & Driven Women All Year Long.  Here at SalientMG, our entire staff is passionate about our mission. The entire team is passionate about bringing underrepresented executives into the limelight to receive the recognition they deserve. We pride ourselves in supporting those who aren’t […]

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How to Tackle Your First Conference

The ins and outs of successfully representing your company at your first professional conference. I recently was asked to represent SalientMG at the 3% Conference in Washington, DC. It was it my first conference, and I was going solo. Naturally, I was a little worried about how to approach, what to wear, what to bring, […]

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Building a Personal Brand After College

You have 100% control over your personal brand. It’s the story you get to write, the narrative you want about yourself out in the world. Your brand is one of the only things you can control in your personal and professional life which is why making sacrifices for it at a young age is so […]

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SalientMG Welcomes Erin Stanton to the Team

  • by SalientMG Team
  • Feb 11, 2019

The SalientMG Team is excited to announce the hiring of Erin Stanton as our new Marketing Manager Effective February 11, 2019, Erin Stanton will join the Salient team full time as the new Marketing Manager. Erin will be responsible for developing the marketing and communications programs for all Salient clients. She will also have a […]

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Diversity Goals? Rethink that College Degree Requirement

  • by Kate Kaye
  • Aug 28, 2017

“I thought tech was a meritocracy.” A tech CEO I heard speak recently shared this revelation, noting that he’d since realized he was…umm…wrong. Hey, a lot of us were inculcated from a young age with the notion that to achieve a life goal — whether it be to go to law school, own a restaurant […]

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My New Vantage Point at SalientMG

  • by Kate Kaye
  • Aug 23, 2017

As a business reporter since before the dot com bust (That’s B.C. — Before Cellphone), I’ve chronicled the evolution of digital media and marketing — from the early days of ad networks and behavioral targeting to today’s rapidly-moving mobile location data, IoT and AI sectors. My nearly two-decade reporting career immersed me in a dizzying […]

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Space Matters

  • by Mack McKelvey
  • Dec 09, 2015

Global Entrepreneurship Monitor reported that more than 27 million, or 14 percent, of working-age Americans are starting or running new businesses. Smaller cities are investing in reurbanization; co-working facilities are in nearly every metropolitan area; yet downtown office vacancy rates are at the lowest levels since 2007. Is there a problem? Or, are we watching […]

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