Marketing

Gaining Perspective Through Growth

  • by Mack McKelvey
  • Sep 30, 2021

At SalientMG we’re in the business of enabling growth. We focus on young technology companies to help them mature in those areas where they need an expert eye and a team of experienced hands. Now, we’re focusing that expert eye inward to empower our own growth. Around the time we reached our eighth anniversary we […]

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Making the Salient Choice

After spending the last twelve years working in corporate communications across the full spectrum of the PR world from PR agencies, to in-house digital agencies, to tech companies to holding companies, the last place I expected to find myself at this point in my career was returning to PR agency life. As experienced PR pros […]

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To Be The Best, We Want The Best

  • by SalientMG Team
  • Jun 08, 2021

During the pandemic, my husband and I made the decision to move to Vermont from Maryland (with a few months in NYC in between).  It wasn’t a tough decision. We already have team members across North America, from NYC to DC, Florida, California, etc. SalientMG was a remote-first company for the majority of our 8-year […]

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SalientMG’s International Women’s Day, 365 Campaign

  • by Kreg Lewenza
  • Mar 11, 2021

SalientMG Supported International Women’s Day for 365 Days a Year By Showcasing Inspiring & Driven Women All Year Long. Here at SalientMG, our entire staff is passionate about our mission and this campaign, shining a light on underrepresented executives and ensuring they receive the recognition they deserve. We pride ourselves in supporting those who aren’t […]

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Inbound Social Media Marketing: The Importance of Experience

  • by Kreg Lewenza
  • Feb 12, 2021

By now, most marketers realize the value of including inbound marketing as part of their overall marketing strategy. With so many online and offline channels competing for consumer attention, the strongest plans are those with components that meet consumers where they are in order to attract, engage and delight them. 

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Preparing for Next Year’s Normal: How to Set Your Marketing Plan for 2021

  • by Mack McKelvey
  • Dec 09, 2020

Preparing for Next Year’s Normal: How to Set Your Marketing Plan for 2021  At this time last year, predictions for the 2020 marketing landscape all centered around the rise of new or improved technologies (AI, automation, martech, etc.). By most accounts, brands would be using these innovations to drive the next wave of personalized marketing, […]

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The Importance of Having an Inclusive Digital Strategy

  • by Kreg Lewenza
  • Oct 15, 2020

The Importance of Having an Inclusive Digital Strategy Have you ever thought about how a blind person reads a tweet or a post on your company blog? Or how a deaf person watches an Instagram Story or a video with no captions? According to the Digital 2020 Global Digital Overview report, 3.8 billion people worldwide […]

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Developing a Framework for Digital Content Distribution

  • by Kreg Lewenza
  • Sep 23, 2020

Developing a Framework for Digital Content Distribution Imagine if you painted a modern masterpiece, composed the world’s most beautiful concerto or wrote a novel that could change the world, and your creation just sat in a corner or in a drawer or was forgotten among the many other files on your computer. Without a distribution […]

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Marketing Through Mayhem: Food Chains Giving Back

  • by SalientMG Team
  • May 22, 2020

Marketing Through Mayhem: Several food chains are giving back to help fight COVID-19.  The SalientMG team continues to find inspiration from brands taking positive actions during such an uncertain time. Continue to follow our “Marketing Through Mayhem” series where we will highlight brands who are driving lifelong affinity by how they are vigorously evolving and […]

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