By now, most marketers realize the value of including inbound marketing as part of their overall marketing strategy. With so many online and offline channels competing for consumer attention, the strongest plans are those with components that meet consumers where they are in order to attract, engage and delight them.
If 2020 were The Little Engine That Could, it actually may have given up by now, having tried to climb that hill for eight long months. Chug after chug, the hits just keep coming. But “2020” isn’t a cheeky little story book character. As a noun of its own, 2020 has become a living, breathing […]
Preparing for Next Year’s Normal: How to Set Your Marketing Plan for 2021 At this time last year, predictions for the 2020 marketing landscape all centered around the rise of new or improved technologies (AI, automation, martech, etc.). By most accounts, brands would be using these innovations to drive the next wave of personalized marketing, […]
The Importance of Having an Inclusive Digital Strategy Have you ever thought about how a blind person reads a tweet or a post on your company blog? Or how a deaf person watches an Instagram Story or a video with no captions? According to the Digital 2020 Global Digital Overview report, 3.8 billion people worldwide […]
Developing a Framework for Digital Content Distribution Imagine if you painted a modern masterpiece, composed the world’s most beautiful concerto or wrote a novel that could change the world, and your creation just sat in a corner or in a drawer or was forgotten among the many other files on your computer. Without a distribution […]
Marketing Through Mayhem: Several food chains are giving back to help fight COVID-19. The SalientMG team continues to find inspiration from brands taking positive actions during such an uncertain time. Continue to follow our “Marketing Through Mayhem” series where we will highlight brands who are driving lifelong affinity by how they are vigorously evolving and […]
Travel has come to a halt —but Away still believes in the transformative power of shared experiences and connections. The SalientMG team continues to find inspiration from brands taking positive actions during this uncertain time. Continue to follow our “Marketing Through Mayhem” series where we highlight brands like Away Travel who are potentially driving affinity […]
SalientMG’s recap of our highlighted women from the third week (5/4/2020-5/10/2020) of our International Women’s Year campaign. In case you missed it! On International Women’s Day, SalientMG launched our International Women’s Day, 365 campaign. At the center of this initiative is a daily spotlight, via our social channels, on a remarkable woman leader, entrepreneur or […]
SalientMG’s recap of our highlighted women from(4/27/2020-5/3/2020) of our International Women’s Year campaign. In case you missed it! On International Women’s Day, SalientMG launched our International Women’s Day, 365 campaign. At the center of this initiative is a daily spotlight, via our social channels, on a remarkable woman leader, entrepreneur or rising star across marketing, […]
Several personal brands are taking action to support their community and healthcare workers fighting on the frontlines during this pandemic. The SalientMG team has been continually inspired by brands that are going above and beyond to help communities through this uncertain and unprecedented time. This week, we would like to highlight personal brands and people […]