Marketing

SALIENT SPOTLIGHT: Catherine Tabor, CEO, Sparkfly; and Nicole West, VP Digital & Product Strategy, Chipotle

  • by SalientMG Team
  • Oct 23, 2019

This week, SalientMG would like to spotlight Catherine Tabor, Founder & CEO, Sparkfly, and Nicole West, VP Digital Strategy & product, Chipotle, for being featured in Alan Hart’s Marketing Today podcast. Both women were able to come together to share the story of the successful partnership between Sparkfly and Chipotle. And give insight into what […]

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SALIENT SPOTLIGHT: Marcus Startzel, CEO, Whitebox

  • by SalientMG Team
  • Oct 09, 2019

This week, SalientMG would like to spotlight Marcus Startzel, the CEO of Whitebox. Marcus Startzel joined Whitebox in January of 2019 to lead the company and its end-to-end eCommerce technology platform. What Marcus likes to call, “from factory floor to front door.”  Marcus Startzel, CEO at Whitebox, was recently featured on Alan Hart’s Marketing Today […]

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SALIENT SPOTLIGHT: Ogury’s Dose of Reality For The AdTech Space

  • by SalientMG Team
  • Jul 09, 2019

This week, SalientMG would like to spotlight Ogury’s recently released Reality Report. This reality report is extremely insightful for the companies putting budget towards securing the attention of their consumers on mobile. Now they can get a real understanding of how their consumers feel about their advertising efforts. Recently, Ogury released The Reality Report: Consumer […]

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SALIENT SPOTLIGHT: Whitebox Raises $5M In Funding

  • by SalientMG Team
  • Jun 19, 2019

This week, SalientMG would like to spotlight Whitebox for their recent $5 million, Series A funding announcement. We believe the funding efforts from Whitebox directly correlate to their business model. Whitebox’s state-of-the-art eCommerce operation is offered in a single package. Investors must see the potential in their business model and capabilities.  Whitebox, a startup working […]

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Owning Your Age & Inexperience

Advice on how to own your age and inexperience in the working world. Joining a very senior marketing firm as the youngest and least experienced team member was an extremely intimidating concept. SalientMG is a known name throughout our industry and every employee has a FANTASTIC resume full of startups, agencies, and big name brands. […]

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Building a Personal Brand After College

You have 100% control over your personal brand. It’s the story you get to write, the narrative you want about yourself out in the world. Your brand is one of the only things you can control in your personal and professional life which is why making sacrifices for it at a young age is so […]

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SALIENT SPOTLIGHT: Etsy’s Carbon Neutral Movement

  • by SalientMG Team
  • Mar 01, 2019

This week, SalientMG would like to spotlight Etsy for their recent Carbon Neutral announcement. Etsy recently announced their new efforts to offset carbon emissions. They will become the first global eCommerce company to be carbon neutral.  Global marketplace, Etsy, has recently announced they are becoming the first global eCommerce company to completely offset carbon emissions […]

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SalientMG Welcomes Erin Stanton to the Team

  • by SalientMG Team
  • Feb 11, 2019

The SalientMG Team is excited to announce the hiring of Erin Stanton as our new Marketing Manager Effective February 11, 2019, Erin Stanton will join the Salient team full time as the new Marketing Manager. Erin will be responsible for developing the marketing and communications programs for all Salient clients. She will also have a […]

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Customer Centricity

  • by Mack McKelvey
  • Jan 07, 2019

We have entered the era of centricity. The end game is to create a consistent, compelling, on-brand experience for consumers. A few months ago, I had the pleasure of sitting with global marketing executives Kelley Coleman Walton, Under Armour; Molly Catalano, Five Guys; and Ashley Dellavalle Jung, Stella Valle to discuss the challenges and opportunities […]

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5 Lessons From Advertising Week 2018 To Take Into 2019

  • by Sabel Harris
  • Nov 19, 2018

Over a month ago, I had the opportunity to go to my first Advertising Week. Although this was a “first,” it wasn’t a first major marketing conference I had gone to. I was half-expecting to take away similar ideas like I always have after events like this; however, I took away much more. I was […]

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