Marketing

Do you buy a brand or a product?

  • by Matt Andrews
  • Nov 03, 2014

Apple launched new iPhones in October, and I have to say, as a diehard Android user, I was tempted to get one, but just couldn’t pull the trigger. No doubt two questions immediately come to mind with this opening remark: You’ve never owned an iPhone? Seriously, you’ve NEVER owned an iPhone?? Yes. This is true […]

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Most Powerful Women in Mobile Advertising 2014

  • by Mack McKelvey
  • Sep 16, 2014

“Men tend to dominate the mobile advertising world. Last year, only one woman made our list of the most powerful people in mobile advertising. So we asked readers and companies to nominate who they thought are the most influential women in the business. We also asked that they nominate at least one other competitor to […]

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Comic-Con 2014: Two big misses—Brands and Mobile

  • by Mack McKelvey
  • Aug 01, 2014

Over 130,000 consumers flock to San Diego each July for Comic-Con. In fact, even in a challenging financial market, attendance increased again this year. Hotel prices are through the roof, yet all are completely sold out. There’s no parking in SD, restaurants can’t handle the influx of patrons, and, all in, San Diego’s economy benefits […]

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Retail Remix with Catherine Tabor

  • by Guest
  • Aug 12, 2013

Originally published by The Huffington Post.  By Catherine Tabor, Founder and CEO, Sparkfly  Digital and mobile marketing is making it possible for retailers and brands to work together for mutual benefit. And it’s technology — specifically, technology that enables real-time, customer-specific insight into consumer behavior — that gets the credit for bridging the gap. All of […]

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