Media

SALIENT SPOTLIGHT: Ogury’s Dose of Reality For The AdTech Space

  • by SalientMG Team
  • Jul 09, 2019

This week, SalientMG would like to spotlight Ogury’s recently released Reality Report. This reality report is extremely insightful for the companies putting budget towards securing the attention of their consumers on mobile. Now they can get a real understanding of how their consumers feel about their advertising efforts. Recently, Ogury released The Reality Report: Consumer […]

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SALIENT SPOTLIGHT: Whitebox Raises $5M In Funding

  • by SalientMG Team
  • Jun 19, 2019

This week, SalientMG would like to spotlight Whitebox for their recent $5 million, Series A funding announcement. We believe the funding efforts from Whitebox directly correlate to their business model. Whitebox’s state-of-the-art eCommerce operation is offered in a single package. Investors must see the potential in their business model and capabilities.  Whitebox, a startup working […]

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SALIENT SPOTLIGHT: Sparkfly Powers Chipotle’s Loyalty Program and Digital Customer Experience

  • by SalientMG Team
  • Jun 12, 2019

This week, SalientMG would like to spotlight Sparkfly and Chipotle for their recent announcement highlighting their successful partnership. Exciting news to come out of Chipotle today as they announce Sparkfly’s contribution to their recent success. Showing sales rising nearly 10% from the first quarter of 2018 to the first quarter of 2019. And digital sales […]

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SALIENT SPOTLIGHT: Mobile Location Data University

  • by SalientMG Team
  • May 28, 2019

This week, SalientMG would like to spotlight the Mobile Data Location University for recently launching.  Mobile Location Data University, or MLDU, aims to educate consumers on mobile location data. The website contains various articles and videos for consumers to utilize for educational purposes. The educational pieces are created to give deeper knowledge into the complexities […]

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SALIENT SPOTLIGHT: Etsy’s Carbon Neutral Movement

  • by SalientMG Team
  • Mar 01, 2019

This week, SalientMG would like to spotlight Etsy for their recent Carbon Neutral announcement. Etsy recently announced their new efforts to offset carbon emissions. They will become the first global eCommerce company to be carbon neutral.  Global marketplace, Etsy, has recently announced they are becoming the first global eCommerce company to completely offset carbon emissions […]

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5 Lessons From Advertising Week 2018 To Take Into 2019

  • by Sabel Harris
  • Nov 19, 2018

Over a month ago, I had the opportunity to go to my first Advertising Week. Although this was a “first,” it wasn’t a first major marketing conference I had gone to. I was half-expecting to take away similar ideas like I always have after events like this; however, I took away much more. I was […]

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Starwood Hotels & Resorts 2015 Growth

  • by Mack McKelvey
  • Jan 06, 2016

Congratulations to Starwood Hotels and Resorts, for a stellar 2015—a year of evolution and incredible growth! Here at SalientMG, we were thrilled to work with them on creating the Infographic to support their 2015 growth story. We are avid believers in content-driven communications; and Starwood’s corporate team strategically uses compelling data visualization and multi-channel distribution […]

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Don’t Burn Bridges

  • by Mack McKelvey
  • Nov 15, 2015

In a November article I wrote for Fortune, I covered one of the largest lessons I’ve learned. Throughout my 20-year career, I’ve been laid off, had toxic bosses, terminated employees, etc. Yet, I don’t see the value in carrying grudges or anger towards a professional situation or individual. Regardless of the circumstance, executives have to […]

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Introducing Salient Quanta

  • by Joy Liuzzo
  • May 13, 2015

Over my career, I’ve worked for companies of all sizes. One of the biggest struggles I’ve seen start-ups face is securing the budget for experienced marketing talent. Marketing is a revenue driver but to small companies with limited capital, marketing is often at the bottom of the list. That’s why I’m so excited to launch […]

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The Value of Earned Media

  • by Mack McKelvey
  • Apr 28, 2015

Heidi Cohen, author of the Actionable Marketing Guide recently reached out to me for input on the definition of “Earned Media”. I started my career in PR back in the mid-nineties and I’ve watched earned media evolve into something far more complex than pure media relations, which used to consist of faxing press releases and […]

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