News

SALIENT SPOTLIGHT: Yieldmo Welcomes Industry Leaders to Their Executive Team

  • by SalientMG Team
  • Oct 01, 2019

This week, SalientMG would like to spotlight Yieldmo and their recent announcement highlighting two new hires onto their executive team, Mari Kim Novak and Lisa Bradner. Both women bring years of experience and expertise to the Yieldmo leadership team.   Exciting news to come out of Yieldmo, one of the world’s fastest-growing digital advertising and attention […]

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SALIENT SPOTLIGHT: Hayley Bradway Joins Whitebox As VP of Marketing

  • by SalientMG Team
  • Sep 05, 2019

This week, SalientMG would like to spotlight Whitebox and their recent announcement highlighting hiring Hayley Bradway. Hayley Bradway was recently announced as the new Vice President of Marketing for Whitebox. Whitebox is a leading eCommerce platform providing expertise in both logistics and fulfillment. They also provide digital advertising and analytics expertise to help brands capitalize […]

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SALIENT SPOTLIGHT: UberMedia Partners with Hawaii Tourism Authority

  • by SalientMG Team
  • Jul 10, 2019

This week, SalientMG would like to spotlight UberMedia for their partnership announcement with Hawaii Tourism Authority.  As a top travel destination, Hawaii’s popularity is often due to its unmatched beauty, one-of-a-kind experiences, and unique cultural offerings.  The tens of millions of tourists hosted each year by the state have generated both positive and negative impacts […]

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SALIENT SPOTLIGHT: Ogury’s Dose of Reality For The AdTech Space

  • by SalientMG Team
  • Jul 09, 2019

This week, SalientMG would like to spotlight Ogury’s recently released Reality Report. This reality report is extremely insightful for the companies putting budget towards securing the attention of their consumers on mobile. Now they can get a real understanding of how their consumers feel about their advertising efforts. Recently, Ogury released The Reality Report: Consumer […]

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SALIENT SPOTLIGHT: Whitebox Raises $5M In Funding

  • by SalientMG Team
  • Jun 19, 2019

This week, SalientMG would like to spotlight Whitebox for their recent $5 million, Series A funding announcement. We believe the funding efforts from Whitebox directly correlate to their business model. Whitebox’s state-of-the-art eCommerce operation is offered in a single package. Investors must see the potential in their business model and capabilities.  Whitebox, a startup working […]

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SALIENT SPOTLIGHT: Sparkfly Powers Chipotle’s Loyalty Program and Digital Customer Experience

  • by SalientMG Team
  • Jun 12, 2019

This week, SalientMG would like to spotlight Sparkfly and Chipotle for their recent announcement highlighting their successful partnership. Exciting news to come out of Chipotle today as they announce Sparkfly’s contribution to their recent success. Showing sales rising nearly 10% from the first quarter of 2018 to the first quarter of 2019. And digital sales […]

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SALIENT SPOTLIGHT: Mobile Location Data University

  • by SalientMG Team
  • May 28, 2019

This week, SalientMG would like to spotlight the Mobile Data Location University for recently launching.  Mobile Location Data University, or MLDU, aims to educate consumers on mobile location data. The website contains various articles and videos for consumers to utilize for educational purposes. The educational pieces are created to give deeper knowledge into the complexities […]

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SALIENT SPOTLIGHT: Etsy’s Carbon Neutral Movement

  • by SalientMG Team
  • Mar 01, 2019

This week, SalientMG would like to spotlight Etsy for their recent Carbon Neutral announcement. Etsy recently announced their new efforts to offset carbon emissions. They will become the first global eCommerce company to be carbon neutral.  Global marketplace, Etsy, has recently announced they are becoming the first global eCommerce company to completely offset carbon emissions […]

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SalientMG Welcomes Erin Stanton to the Team

  • by SalientMG Team
  • Feb 11, 2019

The SalientMG Team is excited to announce the hiring of Erin Stanton as our new Marketing Manager Effective February 11, 2019, Erin Stanton will join the Salient team full time as the new Marketing Manager. Erin will be responsible for developing the marketing and communications programs for all Salient clients. She will also have a […]

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The Power of Voice in the Age of #MeToo

  • by Mack McKelvey
  • Nov 02, 2018

Fast Company recently ran an article on how senior professional women mentor in the age of #MeToo. A few of the quotes from the article that most resonated with me include: TEACH THEM WHEN IT IS TIME TO SPEAK UP Growing up in a Chinese household, Gladys Kong was instilled to keep mum with her opinion, especially as […]

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