News

Veluxe CEO Susanna Quinn on 7 Keys to Brand Traction

  • by Mack McKelvey
  • Dec 23, 2016

Jared Polis, Congressman from Colorado and the founder of Blue Mountain Cards and ProFlowers, said, “Underestimate the amazing Susanna Quinn at your peril.” I recently sat with Susanna Quinn, founder/CEO of Veluxe, and I heeded that warning. I found her to be a refreshingly authentic and savvy CEO who was willing to share her experiences […]

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Starwood Hotels & Resorts 2015 Growth

  • by Mack McKelvey
  • Jan 06, 2016

Congratulations to Starwood Hotels and Resorts, for a stellar 2015—a year of evolution and incredible growth! Here at SalientMG, we were thrilled to work with them on creating the Infographic to support their 2015 growth story. We are avid believers in content-driven communications; and Starwood’s corporate team strategically uses compelling data visualization and multi-channel distribution […]

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Introducing Salient Quanta

  • by SalientMG Team
  • May 13, 2015

Over my career, I’ve worked for companies of all sizes. One of the biggest struggles I’ve seen start-ups face is securing the budget for experienced marketing talent. Marketing is a revenue driver but to small companies with limited capital, marketing is often at the bottom of the list. That’s why I’m so excited to launch […]

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Restaurant Life: 6 Lessons Learned

  • by Mack McKelvey
  • Apr 20, 2015

I learned quite a bit about efficiency, management and teamwork from my first job. For my first article for Entrepreneur, I attempted to capture some of my key takeaways from my time as a hostess and waitress when I was a teenager. I was able to reconnect with the owners and managers of The Crab […]

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The SalientMG Advisory Board and Benefits of Third-Party Perspective

  • by Mack McKelvey
  • Apr 16, 2015

Building SalientMG’s Advisory Board was a lengthy process and, in many ways, one of the hardest things I’ve had to do since starting the company two and a half years ago. We are evolving from a marketing consultancy to a product-driven strategic marketing firm. The company has also grown significantly and I can foresee the […]

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Growth and Evolution

  • by Mack McKelvey
  • Apr 10, 2015

SalientMG continues to grow and evolve. In order to remain in front of the innovation curve, we know we must have the best people in the industry to develop marketing capabilities and strategies that drive business growth. Marketing isn’t an art—it’s an imperative. SalientMG helps clients find their salient points, then we help them navigate […]

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Reflections from Advertising Week Europe

  • by Mack McKelvey
  • Apr 09, 2015

I’ve had the pleasure of serving on the Advisory Council of Advertising Week Europe for the past two years and I’ve watched the conference grow into an incredible collection of talent, expertise and knowledge sharing. The team at Stillwell Partners and the Lighthouse Company has built the event into the best advertising and marketing conference […]

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Brands, Retailers and the Mobile Ventures Summit

  • by SalientMG Team
  • Feb 26, 2015

Last month, our CEO Mack McKelvey attended the Mobile Ventures Summit in Los Angeles, and saw a panel titled “Mobile at the Shelf” where executives from P&G, Neutrogena and other brands discussed mobile advertising, real-time attribution and the relationship between brands and retailers. One of the participants on the panel was Eric Moujaes, the VP […]

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6 Ways to Boost Revenue by Increasing Customer Lifetime Value

  • by SalientMG Team
  • Feb 18, 2015

I recently wrote an article for the Advertising Week Social Club focused on the lifetime value of a customer. The article looks at how most sales and marketing teams focus their efforts on acquiring new customers and forget to focus on the longer-term picture of achieving maximum revenue through the lifetime of their customers. If […]

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SalientMG is looking for PR and Social Media Interns

  • by SalientMG Team
  • Feb 16, 2015

For anyone looking to learn about Marketing, there is no better way than to just jump in full force and immerse yourself. I personally started my career as an intern at SutherlandGold, a PR firm in San Francisco, and that experience was an invaluable first step in progressing my career. I had an opportunity to […]

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