News

The State of Mobile Measurement

  • by SalientMG Team
  • Jan 30, 2015

When talking about mobile advertising, one issue that’s hard to avoid is measurement and attribution. Measurement has been a problem in mobile advertising for years, and while great strides have been made since the early days of mobile, it’s still a hot button issue for most players in the mobile ad ecosystem. At SalientMG, our […]

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The Rise of the 1099ers?

  • by Mack McKelvey
  • Jan 20, 2015

We have been tracking the ‘Shared Economy’ for some time now here at SalientMG. We are fans of Uber and have tried several online and mobile marketplaces, including Craig’s List, Next Door, Angie’s List, and Care.com. There are numerous “jobs” apps, but we are particularly excited about the Moonlighting app. The CEO, Jeff Tennery, was […]

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Relationships and Impeccable Execution

  • by Mack McKelvey
  • Oct 09, 2014

This year, I had the pleasure of serving on the Advertising Week Advisory Board in Europe and now, by joining the Advisory Board in the US as well, I’m able to work more closely with the Stillwell team, some of the most elite marketers in Europe and the US, and bring mobile flavor to both […]

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Incomparable Mobile Product Marketing

  • by Mack McKelvey
  • Oct 06, 2014

At SalientMG, we pride ourselves in being mobile-centric. I’m practically a dinosaur, as I’ve been in the mobile industry for about 18+ years. Over that time, I’ve only met a handful of truly creative, strategic and impactful product marketers—two of them are leading SalientMG’s product marketing. Vanessa Coe was one of SalientMG’s earliest team members. […]

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Most Powerful Women in Mobile Advertising 2014

  • by Mack McKelvey
  • Sep 16, 2014

“Men tend to dominate the mobile advertising world. Last year, only one woman made our list of the most powerful people in mobile advertising. So we asked readers and companies to nominate who they thought are the most influential women in the business. We also asked that they nominate at least one other competitor to […]

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SalientMG in the News

  • by SalientMG Team
  • Sep 14, 2014

At SalientMG, clients are always first. Whether we’re working on messaging, creative design, PR strategies or anything else, our top priority is moving the needle for our partners. However, through the course of our day-to-day work, we occasionally get requests from media to comment on certain issues, or sometimes we’ll feel inspired to write articles […]

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PR Week’s Innovation 50: SalientMG’s Max Nelson

  • by Mack McKelvey
  • Sep 04, 2014

Nothing makes me more pleased than to see my team members recognized for their industry contributions. In 2014, Max Nelson, SMG’s Communications Lead, was named to PR Week’s Innovation 50. Each year, PR Week’s editors compile a list to showcase the 50 rising stars of tech PR and digital communications in the agency, in-house, and […]

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Account Direction and Digital Ramp Up at SMG

  • by Mack McKelvey
  • Jul 28, 2014

So much for the summer slowing down, in fact, it’s quite the opposite. Given the growth of the business, SalientMG has added two seasoned additions to the team, a new account director and director of strategic marketing. Jordan Ankerbrandt has joined SalientMG as Account Director to bring best practices to account management for our clients—focusing […]

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The Hottest Issue in Mobile Today

  • by SalientMG Team
  • Apr 05, 2014

If you follow the tech/advertising space closely, one of the things you’ll quickly pick up on is that the industry embraces narratives. Whether the topic is Marissa Mayer, Bitcoin, or the perceived lack of recent innovation at Apple, news outlets often seem to jump on the same theme as a group, and once these narratives […]

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A Look Back at 2013

  • by Mack McKelvey
  • Jan 05, 2014

While reflecting on SalientMG’s first year, I’d be remiss if I didn’t thank several people who were directly responsible for the foundation and success of our business in 2013. Rovio (Angry Birds) was SalientMG’s first client, and our engagement included the creation of a first stage go-to-market plan for their new advertising business. A special […]

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