SalientMG

2021 Reflections: Marketing & Management Lessons I’ve Learned

  • by Mack McKelvey
  • Jan 03, 2022

Most of us ended last year the same way we began it: reflecting on our personal and professional journeys to date. 2021 marked more than eight years since I founded SalientMG. For most of that time we’ve been a remote-first firm so the pandemic didn’t change that dynamic, but we’ve found our path in parallel […]

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Finding Balance in a WFH World

  • by Nicole Pytel
  • Dec 07, 2021

When I first started working from home, it took a literal smack in the forehead to teach me a valuable lesson. Let me explain. Back in 2010—a full decade before practically the entire world started working from home—I began my own content marketing firm at the tiny built-in desk in the kitchen of my one-bedroom […]

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Marketing Automation — It’s Not Just About Marketing

  • by Kreg Lewenza
  • Nov 30, 2021

Just because it has “marketing” in the name doesn’t mean that marketing automation’s impact begins and ends inside your marketing department. While most of the advice you see out there is for marketers, there are plenty of ways to leverage marketing automation across your entire organization, for all teams, so that it makes a holistic […]

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Observations on the Evolution of Marketing

  • by Beth Pyne
  • Nov 22, 2021

With the collision of the pandemic, social justice efforts, and politics forcing so many changes in such a short amount of time in 2020, it’s easy to understand why people say we underwent a seismic shift. For some, the “shift” was catastrophic. For others, it was a course correction. Whether they were caught flat-footed or […]

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Meet Our Marketing Experts: Q&A with Heather Meeker

  • by SalientMG Team
  • Nov 16, 2021

How did you hear about SalientMG and why did you decide to join the firm? I have known Mack for over 10 years. We previously worked together on a startup client, and during that time, I quickly came to respect her ingenuity, creativity and work ethic. When I was planning my next career move, I […]

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Meet Our Marketing Experts: Q&A with S.C. Stuart

  • by SalientMG Team
  • Nov 09, 2021

How did you hear about SalientMG and why did you decide to join the firm? I’d always admired Mack and the way she navigated the Wild West of early-era (2006+) mobile industry days. Back then I was head of mobile for Hearst’s US division, and knew Mack from the inaugural IAB Mobile Committee. Cut to […]

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Meet Our Marketing Experts: Q&A with Amanda Klitsch

  • by SalientMG Team
  • Nov 02, 2021

How did you hear about SalientMG and why did you decide to join the firm? I learned about SalientMG through LinkedIn as I was exploring opportunities for the next step in my career. Initially I was thinking I was ready to move to the client/brand side. But I’d grown to love the fast-paced changing environment […]

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Gaining Perspective Through Growth

  • by Mack McKelvey
  • Sep 30, 2021

At SalientMG we’re in the business of enabling growth. We focus on young technology companies to help them mature in those areas where they need an expert eye and a team of experienced hands. Now, we’re focusing that expert eye inward to empower our own growth. Around the time we reached our eighth anniversary we […]

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Marketing Through Mayhem: Food Chains Giving Back

  • by SalientMG Team
  • May 22, 2020

Marketing Through Mayhem: Several food chains are giving back to help fight COVID-19.  The SalientMG team continues to find inspiration from brands taking positive actions during such an uncertain time. Continue to follow our “Marketing Through Mayhem” series where we will highlight brands who are driving lifelong affinity by how they are vigorously evolving and […]

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International Women’s Year Weekly Recap 5/11-5/17

  • by SalientMG Team
  • May 19, 2020

SalientMG’s recap of our highlighted women from the third week (5/11/2020-5/17/2020) of our International Women’s Year campaign.  In case you missed it! On International Women’s Day, SalientMG launched our International Women’s Year, 365 campaign. At the center of this initiative is a daily spotlight, via our social channels, on a remarkable woman leader, entrepreneur or […]

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