Strategy

2021 Reflections: Marketing & Management Lessons I’ve Learned

  • by Mack McKelvey
  • Jan 03, 2022

Most of us ended last year the same way we began it: reflecting on our personal and professional journeys to date. 2021 marked more than eight years since I founded SalientMG. For most of that time we’ve been a remote-first firm so the pandemic didn’t change that dynamic, but we’ve found our path in parallel […]

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Marketing Automation — It’s Not Just About Marketing

  • by Kreg Lewenza
  • Nov 30, 2021

Just because it has “marketing” in the name doesn’t mean that marketing automation’s impact begins and ends inside your marketing department. While most of the advice you see out there is for marketers, there are plenty of ways to leverage marketing automation across your entire organization, for all teams, so that it makes a holistic […]

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To Be The Best, We Want The Best

  • by SalientMG Team
  • Jun 08, 2021

During the pandemic, my husband and I made the decision to move to Vermont from Maryland (with a few months in NYC in between).  It wasn’t a tough decision. We already have team members across North America, from NYC to DC, Florida, California, etc. SalientMG was a remote-first company for the majority of our 8-year […]

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SalientMG’s International Women’s Day, 365 Campaign

  • by SalientMG Team
  • Mar 11, 2021

SalientMG Supported International Women’s Day for 365 Days a Year By Showcasing Inspiring & Driven Women All Year Long. Here at SalientMG, our entire staff is passionate about our mission and this campaign, shining a light on underrepresented executives and ensuring they receive the recognition they deserve. We pride ourselves in supporting those who aren’t […]

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Inbound Social Media Marketing: The Importance of Experience

  • by SalientMG Team
  • Feb 12, 2021

By now, most marketers realize the value of including inbound marketing as part of their overall marketing strategy. With so many online and offline channels competing for consumer attention, the strongest plans are those with components that meet consumers where they are in order to attract, engage and delight them. 

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Preparing for Next Year’s Normal: How to Set Your Marketing Plan for 2021

  • by Mack McKelvey
  • Dec 09, 2020

Preparing for Next Year’s Normal: How to Set Your Marketing Plan for 2021  At this time last year, predictions for the 2020 marketing landscape all centered around the rise of new or improved technologies (AI, automation, martech, etc.). By most accounts, brands would be using these innovations to drive the next wave of personalized marketing, […]

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The Importance of Having an Inclusive Digital Strategy

  • by SalientMG Team
  • Oct 15, 2020

The Importance of Having an Inclusive Digital Strategy Have you ever thought about how a blind person reads a tweet or a post on your company blog? Or how a deaf person watches an Instagram Story or a video with no captions? According to the Digital 2020 Global Digital Overview report, 3.8 billion people worldwide […]

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Developing a Framework for Digital Content Distribution

  • by SalientMG Team
  • Sep 23, 2020

Developing a Framework for Digital Content Distribution Imagine if you painted a modern masterpiece, composed the world’s most beautiful concerto or wrote a novel that could change the world, and your creation just sat in a corner or in a drawer or was forgotten among the many other files on your computer. Without a distribution […]

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