International Women of the Year 3/23-3/29 Weekly Recap

  • by SalientMG Team
  • Mar 30, 2020

SalientMG’s recap of our highlighted women from (3.23.20 to 3.29.20) of our International Women’s Year campaign. 

In case you missed it! On International Women’s Day, SalientMG launched our International Women’s Day, 365 campaign; a full year. At the center of this initiative is a daily spotlight, via our social channels, on a remarkable woman leader, entrepreneur or rising star across marketing, advertising, technology, etc. 

This past week, SalientMG highlighted seven trailblazing women. In case you missed one of our posts, here’s a recap. Please follow and engage with us on our social channels to celebrate #InternationalWomensYear and to ensure we are #EmpoweringVisibility for a full year. 

Twitter: @salientmg

Instagram: salientmg365

Beth Pyne

Director of Strategic Marketing, SalientMG

A motivated marketing director with over 10 years of experience leading successful marketing programs and campaigns in the digital marketing, eCommerce, Saas, and retail space. Beth’s extensive knowledge of field and event marketing, event design and execution, corporate marketing, demand generation, and public relations to drive pipeline sales and brand awareness ensure her clients can maximize the impact of their effort across all strategic channels. 

Beth demonstrates success with clients by partnering with global cross-functional departments to develop marketing strategies that deliver against their business goals. 

Lisa Bradford

GM, Date & Analytics, Yieldmo

A dynamic marketer and media professional with deep expertise in strategy, data, DTC, consumer goods, and retail. 

Lisa is a strategic and analytical thinker with a passion for building businesses, leading teams and creating strategic marketing plans that optimize spend and drive results.  She is a problem solver, engaging leader, and public speaker skilled at leading large organizations through transformation.  

Lisa is a partner who drives relentlessly to solve problems, enhance communication and improve business results.  

Michele Tobin

VP of Partnerships, Bumble 

Michele is a c-level executive that focuses on partnerships, branded content, advertising sales, and monetization to help her company succeed. She has over 15 years of experience across advertising sales and is known as a powerhouse influencer in the tech and marketing industries. 

At Bumble, Michele leads collaborative work with like-minded brands that align with their values and mission to promote equality and women’s empowerment. Michele has been tasked with rolling out a suite of partnership packages to brands looking to engage with Bumble’s user base of more than 50 million. This suite is comprised of branded content programs across the app interface, as well as through experiential and “a number” of other platforms. 

Kimberly Evans Paige 

EVP, Chief Marketing Officer, BET 

Kimberly has extensive experience in general management, marketing, strategic planning, innovation, and brand development. Her background provides extraordinary brand marketing and general management skills to drive expansion in any role she is a part of. She has held CMO, Brand and General management positions at Procter & Gamble, The Coca-Cola Company, Coty, and Sundial Brands. 

She has more than 20 years of experience leading in marketing with passion and dedication to making a change and a love for marketing and extensive consumer knowledge that has placed her amongst the elite in the marketing field today. 

Kimberly please continue to shine and be a positive role model to all while disrupting the status quo. 

Yelitsa Jean-Charles

Founder/CEO, Roots Dolls 

Yelitsa is on a mission to make sure no one feels less than because of the kind of their curl or the color of their skin.  She wants to make sure all girls love their healthy roots. 

In 2018 she won the Startup Stampede, New Voices Fun Pitch competition, participated in the VFA Accelerator program and was awarded the first Main Street Ventures Wendy S. Lead Female founders Grant. 

In 2019 Yelitsa was accepted to the Backstage Accelerator program in Detroit.  Most recently she won People’s Choice and First Place at the 2019 Quicken Loans Detroit Demo Day. 

Yelitsa please continue to be a role model to everyone.

Naz Amarchi-Cuevas

Chief Commercial Officer, SYBO 

Naz has over 20 years of diverse experience in sales, marketing, business development, general management and leadership in consumer-centric industries and territories.  

She is known for her unwavering loyalty and commitment to a high standard of integrity and value creation for her clients, organization and team.

She is a certified NLP Practitioner with applied Neuroscience and a Board Member at Star Stable Entertainment headquartered in Stockholm, as well as at Licensing International headquartered in New York. 

Rimma Kats

Executive Editor, eMarketer 

Rimma Kats is an editorial executive with proven record of increasing engagement, readership and monetization through content strategy and team building.

Her sharp editorial instincts and commitment to operational excellence has contributed to her identity as a top-performing journalist and editor, skilled in all aspects of digital media. Many say she has an amazing eye for detail and puts a distinct effort into providing valuable feedback and structure as an editor. 

Come back next week to read another recap other remarkable woman leaders, entrepreneurs, and rising stars from our International Woman’s Year – Read More Here.


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