Serious About Creative

  • by Mack McKelvey
  • Aug 14, 2014

From logo design to UI consulting, and everything in between, our creative team continues to deepen its expertise. We are thrilled that Brian Probus has joined us from the creative and design field in Chicago where he tackled projects for a variety of clients, including BEAST, a Texas-based political marketing agency, and Dr. Interns, an international non-profit, Goose Island Brewery and Chicago Craft Beer Week. Brian brings a multi-disciplinary skill-set to SalientMG’s clients’ creative needs, and has a background in illustration, printmaking and web development. Brian is a talented designer and a valuable addition to SalientMG’s creative team, led by Brian Lichty, Creative Director.

I’ve worked with Brian Lichty now at three companies. He was the Creative Director at XM Satellite Radio (SIRIUS XM now) from the earliest of days—from pre-satellite launch through the SIRIUS merger. At XM, he led a team that helped build the XM brand from the ground up which included XM’s retail presence, print and digital advertising, video and events production. Brian joined the Marketing team at Millennial Media in the early days as well, and he’s credited with bringing the Millennial brand to life in print, digital, mobile; across product, sales and operations globally. One of his particular claims to fame is the genius he put behind overhauling and creating the industry-recognized brand and creative execution of Millennial thought leadership program, namely SMART, Mobile Mix and the Mobile Intel Series. These reports remain the backbone of Millennial’s marketing today.

Brian Lichty joined SalientMG as Creative Director in the spring of 2014. In this role, his creative team either leads or supports a myriad of programs for our clients. The team has developed logos, brand guides, Infographics, b-to-b product packaging, digital ad campaigns, sales collateral, videos, events, web sites and has consulted on UI design and flow. Under Brian Lichty’s leadership, SalientMG’s creative team continues to push our clients’ creative executions well beyond expectations.


Categories:Creative, Design

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