SALIENT SPOTLIGHT: Yieldmo Welcomes Industry Leaders to Their Executive Team
This week, SalientMG would like to spotlight Yieldmo and their recent announcement highlighting two new hires onto their executive team, Mari Kim Novak and Lisa Bradner.
Both women bring years of experience and expertise to the Yieldmo leadership team.
Exciting news to come out of Yieldmo, one of the world’s fastest-growing digital advertising and attention analytics companies. Today they announced hiring two industry leaders, Mari Kim Novak and Lisa Bradner, onto their leadership team.
“We are thrilled to have Mari Kim and Lisa, proven industry leaders, join our executive leadership team,” said Mike Yavonditte, CEO, Yieldmo. “Their collective industry expertise and leadership will play an integral role in Yieldmo’s continued growth; geographic and product expansion.”
Mari Kim Novak will be the new Chief Marketing Officer. She will oversee marketing strategy and day-to-day operations for the company. Prior to Yieldmo, she was CMO at Rubicon Project.
“Yieldmo is a technology company with deep expertise and knowledge of the industry,” said Novak, CMO. “I look forward to showing the broader industry how the combination of a premium marketplace and unique data analytics can help move the industry forward and brands closer to their customers.”
Lisa Bradner has been announced as the new General Manager of Data & Analytics. Prior to joining the Yieldmo executive team, Lisa most recently served as the President of OMD Midwest. Lisa will be responsible for bringing to market Yieldmo’s attention analytics offering.
“I am excited to put decades of first-hand client and agency experience to work in building out a strategic data and analytics business for Yieldmo,” Bradner, GM, Data and Analytics said. “I look forward to helping advertisers, agencies and publishers better understand their customers with our attention analytics solution.”
Along with Bradner and Novak, Yieldmo is also hiring in strategic roles across its data analytics, engineering, and product teams.
The full press release is available here.