6 Ways to Boost Revenue by Increasing Customer Lifetime Value
I recently wrote an article for the Advertising Week Social Club focused on the lifetime value of a customer.
The article looks at how most sales and marketing teams focus their efforts on acquiring new customers and forget to focus on the longer-term picture of achieving maximum revenue through the lifetime of their customers.
If companies want to optimize their revenue performance, then they need to balance the acquisition and retention equation. By approaching customer relationships as actual relationships with people (because customers are people) and applying some thought toward creating value, companies can achieve better revenue performance, market place perception and more predictable long term results.
Check out the full article at: 6 Ways To Boost Revenue By Increasing Customer Lifetime Value