Brands, Retailers and the Mobile Ventures Summit
Last month, our CEO Mack McKelvey attended the Mobile Ventures Summit in Los Angeles, and saw a panel titled “Mobile at the Shelf” where executives from P&G, Neutrogena and other brands discussed mobile advertising, real-time attribution and the relationship between brands and retailers.
One of the participants on the panel was Eric Moujaes, the VP – Platform Evangelist at Phunware, and Mack recently guest blogged for the Phunware site to recap the panel and share her thoughts.
Check out the post here, and see what these industry leaders said about how they are approaching the space:
Mobile at the Shelf