Incomparable Mobile Product Marketing

  • by Mack McKelvey
  • Oct 06, 2014

At SalientMG, we pride ourselves in being mobile-centric. I’m practically a dinosaur, as I’ve been in the mobile industry for about 18+ years. Over that time, I’ve only met a handful of truly creative, strategic and impactful product marketers—two of them are leading SalientMG’s product marketing.

Vanessa Coe was one of SalientMG’s earliest team members. She joined SMG a month or so after she left Millennial Media in mid-2013 to drive SMG’s product marketing, including user persona definitions, packaging, content development, competitive analysis, and go-to-market strategies for technology companies introducing new products into market or trying to reinvigorate sales around existing products. I had the pleasure of working with Vanessa for several years at Millennial, where she led the company’s product marketing globally.

Vanessa has an incredible ability to take complex technologies and products and translate them into client-ready solutions. She’s masterful in working across sales, product and marketing organizations in large and small companies to create market-differentiation. A pro at sales enablement, Vanessa continuously collaborates with sales teams to ensure channel effectiveness, and to pull the voice of the customer back into go-to-market programs.

She has extensive experience in product marketing and sales enablement with companies in all stages of development—from start-ups to emerging to large corporations such as The Industry Standard, CNET Networks (now CBS Interactive), Fox Interactive Media and AOL.

We were fortunate enough to cross paths with Matt Andrews at a pivotal time of SalientMG’s growth. He recently joined the company as Director of Product Marketing. Matt develops mobile and multi-platform product strategies that deliver content and utility for consumers when and how they need it and on any device. Matt combines his 20 years of experience in brand, creative, marketing and product with market and client data to design marketable, innovative and creative product solutions that break through the very noisy mobile space.

He joins SalientMG from USA Today, where he developed and executed the company’s mobile product marketing strategy. There, he built and motivated teams to develop market research-based digital/mobile products. Matt worked across a heavily matrixed organization to achieve engagement, retention and monetization goals and launch new mobile and desktop products.

Prior to USA Today, Matt worked in the wireless industry where he led regional field marketing organizations and launched top-tier markets for Sprint, T-Mobile and Cricket. Prior to wireless, Matt spent nine years with The Coca-Cola Company where he developed best-in-class marketing programs with high-profile partners including the Baltimore Ravens, NASCAR, Disney, Six Flags and many more.

As companies fight for visibility in crowded markets, SalientMG’s product marketing leaders dig deep and help cultivate strategies and programs for our clients to be set on the path for vastly increased revenue, market penetration and leadership.



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