SALIENT SPOTLIGHT: Whitebox Raises $5M In Funding

  • by SalientMG Team
  • Jun 19, 2019

This week, SalientMG would like to spotlight Whitebox for their recent $5 million, Series A funding announcement.

We believe the funding efforts from Whitebox directly correlate to their business model. Whitebox’s state-of-the-art eCommerce operation is offered in a single package. Investors must see the potential in their business model and capabilities. 

Whitebox, a startup working to power the direct-to-consumer economy, announced they’ve raised $5 million in their Series A funding. This funding round will help to accelerate their growth plans. 

Whitebox delivers eCommerce success for businesses and their customers. By utilizing their technology and marketplace expertise to drive sales, dynamically fulfill orders, and delight consumers. Easily put, the company is powering the DTC economy by creating a more direct connection with brands and consumers. 

According to Whitebox CEO, Marcus Startzel, while there are other companies building tools around Amazon listings and ads, and still others focused on logistics, Whitebox is unique because “we’re selling stuff and we’re moving stuff.” He argued the company can tap into sales opportunities that its competitors can’t. Thanks to a “technology platform that connects to both sides” and allows Whitebox to find the best way to sell a brand’s products. For example, in multi-packs and variety packs.

Startzel said, “This is no small feat. The changing DTC ecosystem requires expertise across both the sell and buy side of eCommerce. Since 2013, we have remained steadfast in building the necessary technology, infrastructure, logistics and fulfillment solutions to meet the ever-changing demands of this growing economy.”

The new funding was by TDF Ventures. There was also participation from Merkle CEO David Williams, Millennial Media co-founder Chris Brandenburg and others.

“Our investment signifies our confidence in the team, growth to date, the company and its market potential,” said TDF Ventures Managing Director James Pastoriza in a statement. “By Q1 of 2019, more brick-and-mortar store closings have been announced in the U.S. than in all of 2018, which clearly demonstrates the opportunity in the fast-growing eCommerce market.”

The full TechCrunch article is available here.


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