SalientMG in the News
At SalientMG, clients are always first. Whether we’re working on messaging, creative design, PR strategies or anything else, our top priority is moving the needle for our partners.
However, through the course of our day-to-day work, we occasionally get requests from media to comment on certain issues, or sometimes we’ll feel inspired to write articles or blog posts about ongoing issues.
Specifically, in the past few months, there were a few particular articles I thought would be helpful to call out, as they give some insight into how we feel about certain issues, and how we work as a company.
Back in March, the team at Mobile Marketer wrote an article about Uber, Lyft and other ride sharing apps, and how they are working within the existing legal system. Our CEO, Mack McKelvey, is an expert in all things mobile, so she weighed in with her thoughts on the topic, joining other experts from companies like Juniper Research and the advertising firm [x+1].
Here’s a link if you want to check it out: http://bit.ly/1u5IsP3
Another article to call out is a recent contributed piece in Campaigns & Elections that was authored by our co-founder Shannon Chatlos, and Russ Schriefer, a partner at Strategic Partners and Media.
Shannon and Russ wrote about the role of both television and digital in political advertising, and how the two mediums can work together. Russ and Shannon have extensive knowledge and expertise in both TV and online, and in the piece, they share what they have learned over the years, and talk about the dominant role television still plays (contrary to many arguments that have been made, predicting that the rise in digital will negatively impact TV).
The piece is both insightful and thought provoking, and if you’re interested in checking it out, you can read it here: http://bit.ly/1pfA95x
If anyone in the media (or otherwise!) is interested in talking with the SalientMG team, feel free to email me directly at firstname.lastname@example.org. Clients will always come first, but when the time is right, we’re certainly not afraid to weigh in with our own opinions.