Nothing makes me more pleased than to see my team members recognized for their industry contributions. In 2014, Max Nelson, SMG’s Communications Lead, was named to PR Week’s Innovation 50. Each year, PR Week’s editors compile a list to showcase the 50 rising stars of tech PR and digital communications in the agency, in-house, and […]
From logo design to UI consulting, and everything in between, our creative team continues to deepen its expertise. We are thrilled that Brian Probus has joined us from the creative and design field in Chicago where he tackled projects for a variety of clients, including BEAST, a Texas-based political marketing agency, and Dr. Interns, an […]
Over 130,000 consumers flock to San Diego each July for Comic-Con. In fact, even in a challenging financial market, attendance increased again this year. Hotel prices are through the roof, yet all are completely sold out. There’s no parking in SD, restaurants can’t handle the influx of patrons, and, all in, San Diego’s economy benefits […]
So much for the summer slowing down, in fact, it’s quite the opposite. Given the growth of the business, SalientMG has added two seasoned additions to the team, a new account director and director of strategic marketing. Jordan Ankerbrandt has joined SalientMG as Account Director to bring best practices to account management for our clients—focusing […]
If you follow the tech/advertising space closely, one of the things you’ll quickly pick up on is that the industry embraces narratives. Whether the topic is Marissa Mayer, Bitcoin, or the perceived lack of recent innovation at Apple, news outlets often seem to jump on the same theme as a group, and once these narratives […]
While reflecting on SalientMG’s first year, I’d be remiss if I didn’t thank several people who were directly responsible for the foundation and success of our business in 2013. Rovio (Angry Birds) was SalientMG’s first client, and our engagement included the creation of a first stage go-to-market plan for their new advertising business. A special […]
Originally published by The Huffington Post. By Catherine Tabor, Founder and CEO, Sparkfly Digital and mobile marketing is making it possible for retailers and brands to work together for mutual benefit. And it’s technology — specifically, technology that enables real-time, customer-specific insight into consumer behavior — that gets the credit for bridging the gap. All of […]
I’ve spent the past 16+ years working in complex global corporations, mid-size dynamic companies, and start-ups. While each of these terrific companies had their share of opportunities and challenges, there were universal truths in each of them—growth and scale were paramount, differentiated products were essential, and speed was critical—and all of this was underpinned by […]