If you follow the tech/advertising space closely, one of the things you’ll quickly pick up on is that the industry embraces narratives. Whether the topic is Marissa Mayer, Bitcoin, or the perceived lack of recent innovation at Apple, news outlets often seem to jump on the same theme as a group, and once these narratives […]
While reflecting on SalientMG’s first year, I’d be remiss if I didn’t thank several people who were directly responsible for the foundation and success of our business in 2013. Rovio (Angry Birds) was SalientMG’s first client, and our engagement included the creation of a first stage go-to-market plan for their new advertising business. A special […]
Originally published by The Huffington Post. By Catherine Tabor, Founder and CEO, Sparkfly Digital and mobile marketing is making it possible for retailers and brands to work together for mutual benefit. And it’s technology — specifically, technology that enables real-time, customer-specific insight into consumer behavior — that gets the credit for bridging the gap. All of […]
I’ve spent the past 16+ years working in complex global corporations, mid-size dynamic companies, and start-ups. While each of these terrific companies had their share of opportunities and challenges, there were universal truths in each of them—growth and scale were paramount, differentiated products were essential, and speed was critical—and all of this was underpinned by […]