Maryland, October 7, 2020 – SalientMG, a strategic marketing firm that specializes in go-to-market strategies and executive visibility programs for technology companies, today announced it has added to its growing senior team with the hiring of Michelle Mellon who will serve as the firm’s director of content. Michelle brings more than 20 years of professional […]
Developing a Framework for Digital Content Distribution Imagine if you painted a modern masterpiece, composed the world’s most beautiful concerto or wrote a novel that could change the world, and your creation just sat in a corner or in a drawer or was forgotten among the many other files on your computer. Without a distribution […]
What is a “thought leadership” program and how do you create one? I want to be a thought leader. When people say this, what they usually mean is: I want to be recognized. I want to be respected. I want people to value my opinion. These are all good things but they rarely happen overnight, […]
5 Pragmatic Steps To Improving Your B2B Webinars We’ve all been there. You sign up for webinars, eager to learn how to overcome a challenge plaguing your organization. Instead, you get a lecture that’s about as exciting and coherent as Charlie Brown’s teacher in a Peanuts cartoon. When webinars first appeared and began rocketing in […]
SalientMG’s recap of our highlighted women from the third week (8/3/2020-8/9/2020) of our International Women’s Year campaign. In case you missed it! On International Women’s Day, SalientMG launched our International Women’s Day, 365 campaign. At the center of this initiative is a daily spotlight, via our social channels, on a remarkable woman leader, entrepreneur or […]
SalientMG’s recap of our highlighted women from the third week (7/27/2020-8/2/2020) of our International Women’s Year campaign. In case you missed it! On International Women’s Day, SalientMG launched our International Women’s Day, 365 campaign, a full year. At the center of this initiative is a daily spotlight, via our social channels, on a remarkable woman […]
SalientMG’s recap of our highlighted women from the third week (7/20/2020-7/26/2020) of our International Women’s Year campaign. In case you missed it! On International Women’s Day, SalientMG launched our International Women’s Day, a year long campaign where we highlight a women each day. At the center of this initiative is a daily spotlight, for a […]
SalientMG’s recap of our highlighted women from the third week (7/13/2020-7/19/2020) of our International Women’s Year campaign. In case you missed it! On International Women’s Day, SalientMG launched our International Women’s Day, a year long campaign. At the center of this initiative is a daily spotlight, for a year, via our social channels, on a […]
SalientMG’s recap of our highlighted women from the third week (7/6/2020-7/12/2020) of our International Women’s Year campaign. In case you missed it here is our weekly recap of last week’s women! On International Women’s Day, SalientMG launched our International Women’s Day, 365 campaign. At the center of this initiative is a daily spotlight, via our […]
It was late May and I was enjoying a quiet evening at home when I got a text from my former (and now current) boss, Mack McKelvey, asking if I had time to connect. By the end of our conversation, I had a new job offer and a lot to think about. I had previously […]