Making the Salient Choice

 

After spending the last twelve years working in corporate communications across the full spectrum of the PR world from PR agencies, to in-house digital agencies, to tech companies to holding companies, the last place I expected to find myself at this point in my career was returning to PR agency life.

As experienced PR pros know, agency life can be challenging. Multiple clients, balancing the interests of journalists and brands, pressure to deliver results on demand. It can be a lot and your experience is largely dependent on the culture of the agency itself. So why jump back in now?

While the world changed substantially over the course of 2020 and ways of working were temporarily impacted, the trend of “hybrid” working is largely untested. While many large, well-known organizations have promised workers more flexibility in working between the office and at home, there are truly no guarantees as most U.S. workers head back to the office this Fall (whether they would like to or not).

Personally, after feeling isolated during the pandemic I knew I wanted to relocate to be closer to family in the South, while continuing to work with the media based largely in New York City. When speaking with companies during my job search this spring, time and time again I was surprised by their reluctance to commit to any sort of non-traditional work set up, and firm resistance to remote work 100% of the time. On the other hand, I was also hesitant to be a remote worker with a team where most people would be in office, interacting in person daily. Research attests that proximity bias is still alive and well, with in person workers receiving better assignments, more executive face time, higher performance reviews and regular promotions.

With that in mind, I began thinking a 100% remote organization was the best fit for me. As serendipity would have it, a LinkedIn message from SalientMG CEO Mack McKelvey was waiting for me with an invitation to chat. With Salient’s impressive growth over the past year, the team was looking to bring on additional senior communications executives to service their diverse client base. Immediately when speaking with Mack I was impressed with how comfortable the team was working fully remotely and how they’ve embraced numerous tools like Slack and Asana to enable regular communication and full visibility across the organization.

Also, when speaking with other members of the SMG team during my interview process I was blown away with everyone’s positive attitude and genuine enthusiasm for their clients and the work they were doing together. Everyone immediately put me at ease and they were clearly an intelligent, hardworking group with a great sense of camaraderie.

With my fear of being the odd-remote-working-man-out satisfied, I was thrilled to officially join the Salient team last week working on our roster of B-to-B and B-to-C clients across tech, education, wellness, research and more. With a pending move to Charleston in the Fall and an exciting new job to dive into, I’m tackling a lot of big life changes at once and loving every minute. If you’re interested in a lifestyle change yourself and would like to join the SMG team, you can apply to our open positions here.

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Categories:Executive Visibility, Marketing, News, Public Relations


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