International Women of the Year 4/27-5/3 Weekly Recap

  • by SalientMG Team
  • May 07, 2020

SalientMG’s recap of our highlighted women from(4/27/2020-5/3/2020) of our International Women’s Year campaign. 

In case you missed it! On International Women’s Day, SalientMG launched our International Women’s Day, 365 campaign. At the center of this initiative is a daily spotlight, via our social channels, on a remarkable woman leader, entrepreneur or rising star across marketing, advertising, technology, etc. 

This past week, SalientMG highlighted seven trailblazing women. In case you missed one of our posts, highlighting a women here’s a quick recap. Please follow and engage with us on our social channels to celebrate #InternationalWomensYear and to ensure we are #EmpoweringVisibility for women. 

Twitter: @salientmg

Instagram: salientmg365

Yera Ha

PR Consultant 

Yera is currently building and telling the stories of many high-level brands including Mountain Dew, Ferrero, Lipton, American Express, StoreBound, Kinder Bueno, Crayola, Ogury and Sparkfly.

She has six years of experience in communications and public relations across tech, finance, and food industries, and specializes in corporate and creative communications. 

Hayley Bradway

VP Marketing, Whitebox 

Hayley is responsible for leading corporate, product, event, and lead generation marketing efforts. She is focused on understanding theconsumer, building partnerships, and creating programs.

Hayley brings more than 15 years of strategic marketing experience with companies including Lotame, Verizon/AOL, Millennial Media, DAP and Struever Bros. Eccles & Rouse. Hayley holds a Bachelor of Arts in Mass Communication from the University of Delaware and a Masters of Business Administration in Management from Loyola College in Maryland.

Esther Franklin 

President, Global Strategy, Spark Foundry  

Esther offers a unique perspective informed by an expanse of industry experience in Creative/Media (Agencies), Mass/Cultural Identity (Audiences), and Global/Americas (Geographies). She possesses the ability to impact, influence, and drive growth, shaped by the interconnectedness of those experiences.

Esther is a strategic human behaviorist proficient in scaled & culturally grounded audiences. As a result of effectively working across functions/operating units/disciplines, a spirit of decisive collaboration, a future focused orientation and an innately creative, curious, open-minded, strategic nature, have spearheaded several successful corporate “start up” initiatives.

Colleen Costello 

CEO, Vital Vio

Colleen’s career spans clinical research, engineering, biochemistry, product development, and technical entrepreneurship. She has held positions as a researcher on master thesis projects at Mount Sinai School of Medicine and Weill Cornell Medical College, NYC, in surgical device design and pre-clinical studies at Covidien Surgical Devices, and in tissue engineering research at RPI. Colleen has several patents pending and holds a degree in Biomedical Engineering with a minor in Technological Entrepreneurship from Rensselaer Polytechnic Institute, NY. 

She has additionally been featured on CNBC, Bloomberg, ABC was named as a Forbes Magazine 30 Under 30 recipient in Enterprise Technology, Inc. Magazine 30 Under 30 Most Brilliant Young Founders, 50 Emerging Global Entrepreneurs to Watch by Inc. Magazine, Albany Business Review 40 Under 40 and is a selected member of the Kairos Society.

Goldie Chan

Contributor, Forbes

Goldie is a social media strategy leader & personal branding expert with 10+ years experience working in-house for both major tech and entertainment. LinkedIn Top Voice 2018 (#DailyGoldie video channel) with over 6M+ content views. She has been featured on Forbes, Adweek, Inc. Magazine and more. Open to consulting and speaking on social media strategy for B2B/B2C, community growth and personal branding for C-level executives.

Currently, Goldie leads strategy at her social media agency (Warm Robots) for major brands (B2B and B2C) and Fortune 500 C-level executives. She also serves on the Producer’s Guild of America’s New Media Council and am a Forbes Fellow for 2018. Goldie writes for Forbes on Personal Branding and Storytelling in the Digital Age.

Goldie also produces top-performing LinkedIn videos. #DailyGoldie is the longest-running original daily video channel. Called the “Oprah of LinkedIn” by Huffington Post. Running the #LinkedInCreators and #WomenOnLinkedIn community. She partners with amazing brands like Adobe, Microsoft and more.

Goldie speaks on Innovative Digital Marketing, LinkedIn Optimization and Personal Branding.

Kirsten Wolberg

Chief Tech & Operations Officer, DocuSign 

Kirsten is a seasoned leader at the cross section of technology, information security and digital transformation within the FinTech and software industries.

Kirsten has a successful track record of leading major operating change at scale. Over 20 years experience as a manager and management consultant with broad capabilities in Technology Management, Strategy, Product, and Operations. Inspirational leadership style with extraordinary people management and communications skills. Excel in delivering innovation and value while creating structure and process for scale. Kellogg MBA. Public company board member.

Eliza Esquivel 

CMO Consultant 

Eliza is a global leader who loves helping brands grow by synchronizing data, insight and breakthrough creative content and customer experiences. She is on the  Board Director for The Advertising Club of New York and was named #6 on Business Insider’s list of the 30 Most Creative Women in Advertising.

As a global marketer Eliza developed new audiences, new products, and new campaigns for top global brands: Coke, Nike, McDonald’s, Microsoft, Clinique, Philips, Accenture, Skittles, Cadbury, and Oreo among others.

She has 18 years of both client and agency marketing experience: 6 years as a senior marketing executive at top global companies (Microsoft and Mondelez) and 12 years as a strategist at top global agencies (TBWA, W+K, JWT and DDB).

Come back next week to read another recap other remarkable woman leaders, entrepreneurs, and rising stars from our International Woman’s Year – Read More Here.

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Categories:Diversity, Executive Visibility, Marketing, SalientMG


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