Marketing Through Mayhem: Away Travel Supporting The Community
Travel has come to a halt —but Away still believes in the transformative power of shared experiences and connections.
The SalientMG team continues to find inspiration from brands taking positive actions during this uncertain time. Continue to follow our “Marketing Through Mayhem” series where we highlight brands like Away Travel who are potentially driving affinity by evolving their businesses to align with ever-changing consumer needs. Since the playbook is out the window, we are spotlighting those who are trying innovative approaches.
Marketing Through Mayhem: Away Travel
The travel industry has been one of the hardest hit sectors. While many companies are still grappling with how to move forward, Away Travel has found a way to remain relevant, and to simultaneously give back.
Away Travel wants to leave the world better than they found it; make a difference through the things they make, the platform they have and the community they create. Due to this belief structure, in the early days of the COVID impact, Away took action to try to create meaningful connections with their communities.
While Away had closed its physical retail stores, their employees are working remotely and they have found a way to give back:
- Donated more than 12,000 pieces of personal protective equipment to hospital workers in our hometown, New York City.
- Supplied nearly 1,000 Away suitcases and bags to organizations such as the International Medical Corps, for medical providers who are being deployed away from their homes to help fight COVID-19.
- Created and launched a collection of self-care focused Partner Minis, designed specifically to encourage wellness practices no matter where you are. And because we know that taking care of ourselves is just as important as taking care of others, Away will be donating 100% of net proceeds from each Partner Mini to GlobalGiving’s Coronavirus Relief Fund.
- Providing funding to organizations like GlobalGiving and New York’s God’s Love We Deliver to directly support those who are most in need during this time.
Brendan Lewis, VP of Communications & Public Affairs, Away, said, “We’re filled with gratitude for those on the front lines: healthcare professionals, grocery, restaurant, and delivery workers, those in uniform, and millions of others deemed essential workers during this crisis. Their tireless contributions of inspired us to look for ways to support organizations helping battle this pandemic.”
Come back next week to read about other leading brands that are taking positive steps during this crisis on our blog.