Marketing Through Mayhem: Food Chains Giving Back
Marketing Through Mayhem: Several food chains are giving back to help fight COVID-19.
The SalientMG team continues to find inspiration from brands taking positive actions during such an uncertain time. Continue to follow our “Marketing Through Mayhem” series where we will highlight brands who are driving lifelong affinity by how they are vigorously evolving and pivoting their businesses for the greater good.
Casual Dining & QSR
The restaurant industry inclusive of casual dining and quick-serve restaurants has been hit hard during COVID-19. Restaurants who have historically relied on dine-in customers or heavy foot traffic have had to reinvent themselves to ensure they make it out the other side. While they are continuously worrying about themselves, they also want to give back to their community and those hit hardest during this pandemic. We wanted to shine a light on some of those brands that are doing good.
Chick-Fil-A is creating a $10.8 million relief fund for local operators to assist their communities. The money will be given out to their network of over 1,800 independent owned locations. The funds will be given out through June to help communities directly impacted by the ongoing pandemic. The purpose of this money is to help alleviate the costs of food donations for first respondents, health care workers, employees, and their families. Chick-Fil-A is also giving surplus food to local shelters, soup kitchens, and charities.
Starbucks has donated more than 700,000 meals, 62,000 gallons of milk, and 1 million cans of Teavana tea in the US and Canada. They also have founded a foundation that has donated $1.25 million to organizations that are suffering from the pandemic.
Smoothie King has set a goal to donate $1 million worth of smoothies to healthcare workers. People can now donate a smoothie to a local frontline worker when you order one from the app. They have started to donate meal replacement smoothies to essential workplaces in their community such as local heroes who perform selfless, amazing work at the risk of their own health and safety.
Come back next week to read about other leading brands that are taking positive steps during this crisis on our blog.