Marketing Through Mayhem: Personal Brands We All Know & Now Love Even More

  • by SalientMG Team
  • Apr 24, 2020

Several personal brands are taking action to support their community and healthcare workers fighting on the frontlines during this pandemic. 

The SalientMG team has been continually inspired by brands that are going above and beyond to help communities through this uncertain and unprecedented time. This week, we would like to highlight personal brands and people that are taking action to support their community.

Continue to follow our “Marketing Through Mayhem” series where we will highlight brands who are driving lifelong affinity by how they’re vigorously evolving and pivoting their businesses for the greater good.

Marketing Through Mayhem: Mark Cuban

We all know Mark Cuban’s brand as an American entrepreneur and investor as he’s one of the main “shark” investors on ABC’s “Shark Tank” series and the owner of the Dallas Mavericks

Now, we see Mark Cuban’s personal brand in a more charitable light as he has stepped up as a voice for businesses worldwide during this pandemic. Mark’s name has been in the headlines frequently in recent weeks due to several positive initiatives he’s kickstarted. 

Thus far, Mark has conducted  Q&A sessions for small-business owners on LinkedIn, pushed for medical personnel to get the necessary personal protective equipment, delivered meals and refreshments to critical care teams at Parkland Hospital in Dallas, and has paid for meals for health workers at drive-up COVID-19 testing sites. 

Recently, Mark also announced that any of his employees, including those who work for the Mavericks, will be reimbursed for any lunch or coffee purchases made from local, independent, small businesses. Mark has also ensured that all hourly arena workers will be paid during the NBA’s hiatus.

Mark has also donated $500,000 to the University of Texas Southwestern Medical Center and Parkland Hospital along with Luke Doncic, Dwight Powell, and the Mavericks Foundation in order to support childcare for healthcare workers on the front lines of COVID-19. 

Marketing Through Mayhem: Giorgio Armani 

Giorgio Armani is a very famous luxury fashion designer from Italy. His creations are seen on stars and red carpets worldwide.  He has also been acclaimed as the most successful designer of Italian origin and is credited with pioneering red-carpet fashion. 

In light of COVID-19, Giorgio will now be credited for his charitable efforts to support his community during the pandemic. So far, Armani has converted all four of his Italian production sites to produce single-use medical overalls for the individual protection of health-care providers fighting the coronavirus. He has also pledged €1.25M to Italy’s Civil Protection and a range of hospitals and institutions in the country. 

Armani recently pledged support to the hospitals of Bergamo and Piacenza, and the Versilia hospital in Tuscany, bringing the total of his donation to €2M. 

Marketing Through Mayhem: Blake Lively & Ryan Reynolds

Blake Lively and Ryan Reynolds are not only known for their acting careers and celebrity status, but have also built their personal brands that are important to them and their marriage. 

Blake and Ryan have a history of donating to charitable causes, and coronavirus is no different. So far, Blake and Ryan have donated $1M to two different hunger relief organizations, Feeding America and Food Banks Canada. These organizations are on the frontlines helping some of the most vulnerable populations during this coronavirus outbreak. 

Along with the hefty donation to Feeding America and Food Banks Canada, Ryan Renolds also donated $15,000 outright and then continued to pledge to donate 30% of online sales from his gin company, Aviation American Gin, to the United States Bartenders’ Guild to aid bartenders affected by Coronavirus. Aviation Gin has promised to donate proceeds from any online purchase made until May 1, 2020. 

Other personal brands following suit are Justin Timberlake, Natalie Portman, Ben Affleck, Vanessa Hudgens, Alan Cumming, Gigi & Bella Hadid, Josh Gad, and Nick Lachey. 

Come back next week to read about other influential brands that are taking positive steps during this crisis on our blog.



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