Meet Our Marketing Experts: Q&A with S.C. Stuart

  • by SalientMG Team
  • Nov 09, 2021

How did you hear about SalientMG and why did you decide to join the firm?

I’d always admired Mack and the way she navigated the Wild West of early-era (2006+) mobile industry days. Back then I was head of mobile for Hearst’s US division, and knew Mack from the inaugural IAB Mobile Committee. Cut to last summer: I’d been living back in Los Angeles for almost a decade and had reinvented myself as a freelance C-Suite ghostwriter, sci-fi script advisor for Hollywood Studios, and technology journalist. I saw an online post Mack wrote about the sort of people SalientMG wanted to hire and thought, “That would be a great new move.” We started talking immediately. 

Describe your role and what you’re most looking forward to/have most enjoyed to date in your position.
As Senior Thought Leadership Writer, I interview our C-Suite/Founder clients, listen to their views on their industry sector, on running a business, plus life, the universe and everything (I’m a Brit – couldn’t resist a Douglas Adams reference), then translate this into articles which allow their investors, customers, and potential recruits to get to know them better. It’s not about strategically marketing the brand or company – it’s a deeper dive into what makes that CEO/Founder tick. 

What is your personal philosophy about the purpose and power of marketing?
We’ve all just lived (or are continuing to live) through a global collective crisis. Marketers and brands have the power to model coping mechanisms, provide solace, understanding and direction as we all move towards a more diverse, sustainable and equitable world. Using our powers for good is important. A rising tide lifts all boats. 

What is the best piece of advice someone gave you and how has it impacted your personal and/or professional direction?
To be honest, I don’t listen to advice, I only listen to people’s direct experience. If I’m going through something, I like to canvas people I know and ask them how they dealt with it, what they did, and what happened (good and/or bad).  

As a journalist for many years, you know how to find and tell a compelling story. What’s your quick advice or top tip for brands looking to share their story with the world?
The “story” itself must be something that you can sum up in one sentence which will make someone’s eyes light up with interest and want to know more. Also, keep quotes short, or you risk being misquoted when they “edit and condense” it. 

SalientMG specializes in helping growth-stage technology companies. Real tech talk here–how would you describe your everyday technological prowess?
Well, I’ve just spent seven years “reporting back from the future” for Ziff Davis (PCMag), covering artificial intelligence (AI), meeting 42 robots (including the really clever ones that can drive an SUV), testing exoskeletons, and cloud-monitored wearable medtech devices. Having said that, I don’t have any of this stuff in my apartment in L.A. – it’s a tech-free zen zone. 

What is one thing your colleagues don’t know about you (yet)?

I’m a long-time meditator – and, despite living in L.A. I have a driver’s license, but don’t own a car (mass transit is great here, despite reports to the contrary).

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Categories:Culture, Marketing, SalientMG


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