customer centricity

Customer Centricity

  • by Mack McKelvey
  • Jan 07, 2019

We have entered the era of centricity. The end game is to create a consistent, compelling, on-brand experience for consumers. A few months ago, I had the pleasure of sitting with global marketing executives Kelley Coleman Walton, Under Armour; Molly Catalano, Five Guys; and Ashley Dellavalle Jung, Stella Valle to discuss the challenges and opportunities […]

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