“As the rise of digital video over the last decade has shown, the media landscape can quickly and dramatically change. Effective marketing requires the ability to evolve with the times, and that is where the SalientMG team stands out.

Their willingness to experiment and embrace new forms of media are invaluable assets for their clients. They understand how to impact true business results that go beyond the standard metrics”

Danielle Lee

Senior Vice President, Fan Marketing, NBA

Danielle Lee is an accomplished strategic marketing professional with over 15 years experience in brand building, media innovation and technology for some of the world’s most respected brands.

As the Global Vice President of Partner Solutions at Spotify, one of the world’s leading digital media and entertainment companies, Danielle leads global commercial marketing and go-to-market strategy. Previously as VP, Global Commercial Marketing Vevo, Danielle led several lines of business including strategic marketing, sales marketing, trade marketing and custom brand programs.

Prior to Vevo, Danielle spent seven years at AT&T and served as the Vice President of Product Marketing and Innovation at AT&T AdWorks. Her team was responsible for developing new online, mobile and TV advertising solutions, defining the go-to-market strategy and growing the multi-screen ad business. Danielle also spent three years at Showtime Networks where she directed new products marketing and advertising for the premium cable network, and was instrumental in building awareness and tune-in to Showtime’s award winning original series like Weeds, Dexter, Fat Actress and The L Word.

In 2014, Danielle was named one of the Most Powerful Women in Mobile Advertising by Business Insider.

Danielle holds an MBA in Marketing and Media Management from Columbia Business School and a Bachelor of Arts in Political Science from Columbia University. She currently resides in Montclair, New Jersey with her husband and their two children.

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