Head of Global Brand Experience, Under Armour
For over 15 years, Kelley has helped top global brands connect with consumers through innovative, integrated marketing strategies. Her career has spanned industries, including media, sports, apparel, luxury, and CPG. Whether in an established company or an emerging brand, Kelley has shown that she can deliver.
In Kelley’s current role as VP, Head of Global Experiential Marketing, she is responsible for delivering results by driving loyalty, engagement, advocacy and amplification through brand experiences for Under Armour, one of the world’s largest sports apparel and footwear brands. The impact of her work can especially be felt through her leadership of the brand’s global expansion efforts utilizing its top athlete endorsers like Stephen Curry, Michael Phelps, and Tom Brady, via the strategy and execution of highly impactful tours across Asia-Pacific and Latin America. Prior to UA, Kelley spent several years in the beer, wine and spirits industry, including stints at Moet Hennessy and Heineken, where was responsible for leading innovative brand marketing strategy and campaign launches. Early in her career, Kelley led strategic partner marketing at ESPN, and Coca-Cola.
Kelley has been recognized by outlets like Black Enterprise, She Runs It, Event Marketer, Brand Innovators and more for various marketing leadership honors. She is committed to sharing her knowledge and career experiences with young women and people of color, through various speaking and mentoring engagements. She’s on the Advisory Board of the DC Chapter of Women in Sports & Events, the preeminent organization dedicated to promoting equality to women in the business of sports. Originally raised in Akron, OH, Kelley graduated from one of the oldest HBCU’s (Historically Black College & University), Morris Brown College, located in Atlanta, GA, and received her MBA in Sports Marketing from St. Thomas University in Miami, FL. She is married with two children, and lives in the DC-Maryland area.