Founder & CEO
Throughout her 20+ year career, Erin (Mack) McKelvey has led transformative teams that accelerate revenue for publicly traded and privately held technology companies.
Since late 2012, Mack has served as the Founder/CEO of SalientMG, a strategic marketing firm that specializes in go-to-market and executive visibility strategies and programs that create market and category differentiation for technology companies. SalientMG’s clients have included Rovio (Angry Birds), ICX Media, Verizon, Starwood Hotels, UberMedia, Etsy, Ogury, Caesars Entertainment, Whitebox, Motion Picture Association of America (MPAA), and Sparkfly.
Prior to SalientMG, Mack was the Senior Vice President of Marketing, Millennial Media, from the company’s start-up stage through its successful 2012 IPO. Before Millennial, Mack held senior business and marketing roles at SIRIUS XM, VeriSign, CGI, and British Telecom; she began her career at Lucent Technologies/AT&T.
Mack is a speaker, business/industry awards’ judge and a startup tech advisor and investor. She serves on the Advisory Board of several technology startups, including Real Atom, a commercial real estate fintech startup based in DC. She is an active investor in several companies, including a martech platform company which enables digital transformation in the QSR and Retail sectors. She’s also on the Advisory Board of Advertising Week Europe and Women in Marketing (UK). She previously served on the Board of Advisers for Advertising Week NY, the North American Board of the Mobile Marketing Association (MMA) and the Mobile Board of the Interactive Advertising Bureau (IAB).
Mack is a public advocate for diversity, inclusion and representation in business, technology and advertising. She is a contributor to Fortune, Entrepreneur, MediaPost, Luxury Daily, CMO.com, and other business and trade publications on leadership, diversity, visibility, management and marketing innovation. She is a graduate of the invitation-only Mindshare CEO program in DC; she is currently on the Creative Spirit Board, a non-profit which seeks to create jobs for the intellectually and developmentally disabled, and she is a mentor in ACP’s US Military Veterans Mentor Program.
Mack worked with Business Insider to create the 2016, 2015 and 2014 lists of “The Most Powerful Women in Mobile Advertising”. In 2013 and 2012, Mack was named one of “The Most Powerful Women in Mobile Advertising” by Business Insider. In 2012, Mack received the American Advertising Federation (AAF) Silver Medal Award for outstanding industry contribution. In 2010, she was listed on the inaugural “Mobile Women to Watch” by Mobile Marketer; and she was a contributing author of Mobile Marketing for Dummies.
Mack’s Recent Blog Posts
- 2021 Reflections: Marketing & Management Lessons I’ve Learned January 3, 2022
- Gaining Perspective Through Growth September 30, 2021
- Preparing for Next Year’s Normal: How to Set Your Marketing Plan for 2021 December 9, 2020
- SalientMG Welcomes Marketing Vet, Beth Pyne, to the Team March 20, 2020
- My First Year in Review February 28, 2020
- How to Work From Home February 12, 2020
- How to Tackle Your First Conference November 22, 2019
- Owning Your Age & Inexperience June 10, 2019
- Building a Personal Brand After College March 6, 2019
- SALIENT SPOTLIGHT: Etsy’s International Women’s Day February 26, 2019