“Technology’s potential is boundless and invaluable for branding, messaging, and marketing. Technology plus data is what really makes it exciting and raises the stakes on opportunity. It offers us the platform to pull together and get real, directional answers to change how we market, how we interact with consumers, and scales our overall relationship with our customers.
Working with clients to showcase the power of their data and how different technologies and approaches can help businesses is part of SalientMG’s DNA. Their vast knowledge of the cross media/brand space and ability to break it down to be easily understood strategies and roadmaps to success sets them apart.”
Mari Kim Novak
Chief Marketing Officer, Yieldmo
As CMO of Yieldmo, which is one of the world’s fastest-growing digital advertising and attention analytics companies. She will be overseeing the marketing strategy and day to day operations for the company’s premium marketplace that allows advertisers to create, measure, model, and optimize campaigns. And ultimately help drive awareness and adoption of the company’s newest data offering AEROS Attention Analytics that goes beyond simple metrics like viewability and time spent to help you uncover when and why people are engaging in your ads and if they’re not then why they’re not..
Prior to Yieldmo , Mari Kim served as CMO of Rubicon Project, the global exchange for advertising, where she oversaw a global team that is charged with driving the adoption of a unified platform for advertising across all screens, devices and formats.
Mari Kim has worked for many participants in the advertiser and buyer community, including 9 years at Microsoft as their Global Head of Marketing for Microsoft Advertising based in NYC and responsible for Microsoft’s global marketing budget, industry outreach and sales enablement programs supporting brands including MSN, XBOX, SKYPE and Bing.
At Microsoft, Mari Kim spearheaded the creation of a 30+ person marketing team, which centralized marketing initiatives, streamlined core messaging & expedited delivery of services; saving company significant dollars and gained much needed recognition for the brand. She programmed, sponsored, hosted C-level executives at global tier one programs, e.g. Cannes Lions, CES, TED@Cannes, CMO Summits, Creative Story Awards, driving deeper relationships and offering the sales force a unique platform to show and tell their story, e.g. multi-screen sales offering, the launch of BING.
Mari Kim holds positions within the industry as Chairmen & Executive Board of Directors for The Advertising Club of New York; Executive Director – Advisor of Content for Creative Week 2013; Advisory Board Member of 2013 Internet Week; Judge of the AAF Hall of Fame inductees; Jury facilitator for International ANDY Awards; 2011-2019, Board of Trustee Founder for Creative Spirit and Arts and Letters Committee Member for the YMCA’s Y After School Initiatives.
She’s also been recognized as a Ad Age’s “Women to Watch”, She Runs It”s “Changing the Game” and “Working Mother of the Year” Award Honoree, New York Business Journal “Women of Influence” Honoree, and named numerous times to Business Insider’s list of The Most Powerful Women in Mobile Advertising.