SVP, Group Creative Director, TBWA/WorldHealth
As Co-founder and Head of Marketing and Strategy at Quarry, Walter Geer is responsible for growth and innovation. He is most notably known in the advertising space for creating compelling mobile advertising experiences that have re-invented and revitalized the way brands and advertisers connect with consumers through transformative mobile technology.
A veteran of the digital advertising space, Walter holds a total of six U.S Patents for digital ad formats, and has developed ad products and implemented creative strategies for a variety of publishers and leading technology and media companies including Google, Viacom, NYTimes and MySpace. Throughout his nineteen-year career, Walter has architected market-first usability labs, applying biometric research to the development of creative executions and minimizing risk by understanding how consumer emotions and demographics impact brand engagement.
Prior to Quarry, Walter was Vice President and Creative Director at Verve, where he ran design and engineering teams responsible for the company’s creative production and innovation. Walter joined Verve from Sizmek (Pointroll) where he was Vice President Product Strategy.