Author Archives: Beth Pyne

Marketing is Now an Art-Science Hybrid — You Can Thank Data Privacy for the Shift

Remember when marketing was considered an art that focused solely on the nuances of human behavior and creative visions designed to make emotional connections? Then, as marketing tools evolved, marketers began thinking like scientists and solely powering campaigns by as … Read More

Your Startup (Literally) Can’t Afford to Skip Over Marketing Foundations

More often than not, when I say the words “marketing foundations,” people’s eyes start to glaze over a little bit. After all, the foundations aren’t the fun part — the leads and sales are. To be honest, setting up your … Read More

Observations on the Evolution of Marketing

With the collision of the pandemic, social justice efforts, and politics forcing so many changes in such a short amount of time in 2020, it’s easy to understand why people say we underwent a seismic shift. For some, the “shift” … Read More

How to Market Yourself Out of a Crisis

What’s that saying: an ounce of prevention is worth a pound of cure? In our world of instant, always-on media, an ounce of prevention is worth far, far more. Something that may have caused little more than an insider stir … Read More

Executive Assistant to Director

This is my story on how I started out as an executive assistant.  I went to a liberal arts college where communications, business or other career specific majors weren’t offered.  So, armed with a degree in history, I didn’t really know … Read More