48 leaders. 4 days. 1 heat wave. 5 takeaways. Over four days at SalientMG’s Innovation Sans Filter series at the Infillion Café in Cannes, 48 leaders from brands, agencies, media companies, and technology platforms tackled some of the biggest questions … Read More
Author Archives: Beth Pyne
Day 4 at Cannes: The More AI Does, the More Human Marketing Becomes
The final day of Innovation Sans Filter at the Infillion Café wasn’t really about AI. It was about everything AI can’t do. Across conversations on leadership, creativity, and measurement, the same theme kept resurfacing: as technology becomes more capable, the … Read More
Day 3 at Cannes: Context Is the Competitive Edge
Day three at Cannes tackled some of the industry’s biggest questions: Can brand and performance finally be measured as one? What happens when AI-driven optimization becomes table stakes? And in an AI-first world, what does it actually take for a … Read More
Day 2 at Cannes: The Best Marketing Feels Personal, Not Targeted
The second morning of SalientMG’s Innovation Sans Filter series at the Infillion Café in Cannes moved across leadership, creative, and commerce, all of which explored a similar theme: effective marketing, leadership, and use of data make people feel seen, not … Read More
Day 1 at Cannes: Relevance is the Defining Advantage in Modern Marketing
Three conversations. Three very different topics. One common thread. The first morning of SalientMG’s Innovation Sans Filter series at the Infillion Café explored the future of streaming, the power of fandom, and why great advertising still works. On the surface, … Read More