Think back to when you were in school and learning how to construct an essay or write a story. You were probably given a specific framework to follow–a recipe, say, with a list of required ingredients and directions for the … Read More
SalientMG | Executive Thought Leadership Program
Executive Thought Leadership Program
Let us help you lead the conversation with articles that position you as an industry expert who people value and trust.
This tailored content initiative is a consistent way for you to refine and elevate your professional brand.
Our process for helping you create thought leadership articles based on key trends, observations, and industry insights is predefined, but the content is not. Once we define your platform, we'll write and edit the topics you choose so that you can stand out in front of the audiences you want to reach most.
A Halo Effect
Boost visibility for your professional brand and your company brand
We add a human element to what you do, inspiring others to learn more about you and your company — which can increase in-market recognition of both brands.
An Efficient Investment
Get more from your marketing spend
We provide strategy and content production expertise that will help you quickly elevate your visibility at a fraction of the cost of running ad-hoc sponsored content initiatives.
Take a step towards your biggest goals
We know how to develop a thought leadership platform that achieves your goals, whether it’s enhancing your reputation, boosting visibility for award recognition, or garnering attention for future fundraising, IPO, or acquisition initiatives.
Enjoy a seamless process
This program is low-stress and low-intensity. Our deep experience with editors and their requirements means minimal revisions, putting you on the fast track to publication in recognized and respected outlets.
Let's Get Started
Begin your executive thought leadership journey by filling out some brief details. Our Director of Account Management will reach out to you within one business day to schedule a meeting.
"We had a lot to say in the market... but that message wasn't getting out there to our customers. The thought leadership program was a great way for us to work with SMG, to synthesize our insights and bring them to our customers and broader ecosystem of stakeholders in a way that we've never been able to do before."
Co-Founder & CEO, ExecOnline
Meet our Thought Leadership Team
Michelle Mellon has over 20 years of professional storytelling experience and over 15 years of marketing content experience with B2B and B2C audiences across startups, nonprofits, global enterprises, and government agencies. As an author of award-winning short fiction, she is eager to partner with clients to help tell the compelling stories that reflect their own unique perspectives.
Before joining SalientMG, S.C. Stuart was a C-Suite ghostwriter, Hollywood sci-fi script advisor, and Contributing Writer for Ziff Davis PCMag, focusing on Artificial Intelligence, NASA, Fin/Med/Mil-tech, robots and virtual humans. Prior to that, S.C. was the award-winning head of digital for Hearst’s international magazine brand business across almost 100 countries.
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Most people assume that thought leadership is just for senior executives. But it can be a helpful tool for those rising through the ranks of management. An increasing number of mid-career executives are now using thought leadership as a way … Read More
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Frequently Asked Questions
We specialize in showcasing entrepreneurs, founders, and CEOs in the tech industry — particularly underrepresented executive voices including women and minorities.
Executive thought leadership builds your brand as an individual through content that highlights your industry expertise, vision, and key observations. Corporate thought leadership, on the other hand, builds your organization’s brand as an expert in the field.
We start with a screening–a short questionnaire and call–to make sure expectations are aligned. You will need to ensure your LinkedIn profile is a robust representation of your experience as this is an important component in conducting an effective onboarding to develop your strategy and determine the appropriate outlet for you.
The content produced through our Executive Thought Leadership Program is published in tier-one publications, including Forbes, Rolling Stone, Fast Company, Newsweek, and American City Business Journals.
Some publishers offer thought leadership memberships that include networking, expert panel contributions, and regular contributor publishing benefits. These range from $1,900-$2,600 per year. We can review distribution options and costs to find the option that works best for you and your goals.
We have a proven methodology that includes partnering to define your platform, in-depth interviews to pull out the salient points related to your topic, content creation, final approval by you, and submission for publication.
You will receive one article, one companion blog post, and copy for 2-3 social channel posts on a monthly basis (additional promotional support available per request).
Our proven methodology was designed to provide a low-stress, low-intensity opportunity to gain significant exposure while building a portfolio of high-quality content. Once you’ve spent a couple of hours being onboarded to our program, each article will require approximately 2-3 hours of your time.
Once we’ve conducted the interview we work with you to finalize the article as quickly as possible. Depending on the publisher, an article can go live within 4-6 weeks after it’s submitted for consideration.
Most of the promotion comes through your owned channels — including the companion blog post we write for you, which can be published on your website, shared on your social media channels, and/or distributed in your email newsletter if applicable. We also provide copy that you can use to promote each article on social media, and SalientMG will help boost your social reach. Occasionally, the publisher will highlight an article on their social channels.