SalientMG | Team Page – New

Who We Are

Get to know our senior doers.

We’re not consultants — we’re senior doers

The SalientMG team strikes a perfect balance between being strategic marketers and executing with excellence for our clients. We’re diverse, inclusive, and come from so many different B2B tech marketing backgrounds. There are no egos here; we constantly collaborate and love teaching and learning from each other.

2013

Year we were founded

250+

Combined years of experience

100+

Referral clients

Meet The Team

Mack McKelvey

Founder & CEO

For more than 20 years, Mack has accelerated revenue and market position for public and private tech companies. Prior to founding SalientMG in 2013, Mack was the SVP of Marketing, Millennial Media; where she led marketing from the company’s start-up stage through its successful 2012 IPO. Before Millennial, Mack held senior business and marketing roles at SIRIUS XM, VeriSign, CGI, British Telecom and Lucent Technologies/AT&T. Mack McKelvey is a startup advisor, investor, speaker, and business/industry awards' judge. She is a contributor to Fast Company, Fortune, Entrepreneur, MediaPost, etc.

Greg Bella

Managing Director, Consultant

Greg Bella has 12+ years of B2B SaaS marketing experience with startups – including go-to-market execution, analyst relations, sales enablement, and market and competitive intelligence across retail, eCommerce, AdTech and MarTech.

Beth Pyne

Senior VP, Marketing

Beth Pyne has worked across the B2B marketing spectrum for 15+ years, generating awareness and pipeline for large companies including Yahoo!, IPO-stage companies including Demand Media, and growth-stage startups including RichRelevance.

Terri Walter

Managing Director

Terri Walter is a seasoned marketing leader with extensive experience in building brands for both high-growth B2B startups and established companies, having served as a CMO four times. With a strong background in programmatic media and a focus on purpose-led brands, she is a recognized thought leader and speaker in the digital marketing space, known for her influential publications and award-winning campaigns.

Patrick Fitzgerald

Head of Digital

David Fossas

CMO Consultant

David Fossas is a seasoned Chief Marketing Officer with extensive experience scaling private equity-backed companies and transforming Fortune 500 brands. He has a proven track record in category creation, mission-driven brand development, and building high-performance teams. As CMO of Restore Hyper Wellness, David drove a 118% 3-year CAGR, expanding the brand from 29 to over 200 locations nationwide, making it the fastest-growing U.S. health clinic brand. He has also led global brand strategy and digital growth for WP Engine and held leadership roles at Real Chemistry, contributing significantly to top-line growth. David’s consulting work spans 35+ brands, including General Motors, Verizon, Visa, and P&G.

Genean Jones

EVP Marketing

Genean Jones has over 20 years of experience advancing Fortune 1000 and startup brands through strategic growth and marketing implementation stages. She has held roles at notable companies such as Sprint, AOL, Sirius XM, and Comcast. Genean has successfully built integrated go-to-market models leveraging digital channels, resulting in over $50M in pipeline opportunities for both B2B and B2C sales funnels. She believes in leading with the “science of marketing” to manage and optimize programs to meet corporate goals.

Miriam Kendall

CMO Consultant

Miriam is a three-time start-up CMO with over 20 years of experience in marketing and customer strategy consulting. Previously she was Chief Marketing Officer for Nanit, the leader in smart baby monitors, where she was responsible for all aspects of the company's global marketing and ecommerce initiatives. Before Nanit, she was CMO at MakeSpace, the on-demand storage solution, helping the company grow from 4 to 31 markets in under 2 years, and before that was CMO for the luxury Italian retail brand M.Gemi. Miriam also led Global Customer Relationship Management and North America DTC Digital Marketing for Under Armour.

Peter Sloterdyk

CMO Consultant

Peter Sloterdyk is a global chief marketing, strategy, and technology officer well known as a transformative leader who provides immediate value, actionable strategies, and builds wildly effective teams. Among a variety of successful consulting opportunities with start ups and seasoned companies, Sloterdyk has held leadership roles as Global CMO and Technology Officer for Koala, the Australian homewares retailer; Head of Original Series Marketing at Netflix; Global CMO for Grindr’s family of location-based mobile interaction brands; and Group Director, Entertainment Practice Lead at MXM, a division of Accenture. Sloterdyk also runs his own advisory practice, serves on several boards, and serves as an advisor a variety of start ups in real estate, SaaS, personal technology, alcoholic beverages, and more.

Katrina Scanlan

Senior Director, Content

Kate brings 20 years of experience crafting compelling content, with an extensive editorial background in the out of home (OOH) industry. From ghostwriting executive thought leadership to compiling comprehensive annual reports or drafting succinct social copy, Kate has a knack for boiling down complex info into rich, digestible nuggets of information that drive engagement.

Alex Stonehouse

Senior Marketing Consultant

Alex brings over 14 years of expertise in digital marketing, driving explosive growth for startups and industry leaders, specializing in transforming high-potential companies into market dominators through innovative demand generation, brand development, content marketing, and revenue growth strategies.

Jonathan Gardner

VP, PR & Media Relations

A veteran communications professional with expertise in media relations, PR, corporate and crisis comms. He has led successful strategies for a range of enterprises, from startups to Fortune 500 companies and for technology companies in the US and globally.

Kreg Lewenza

Associate Director Digital Marketing, Consultant

Fascinated by all things digital, Kreg brings 12+ years working with B2B tech startups develop digital strategy and implementation plans to drive growth across martech tools and systems, automation, SEO, and more.

Pete Voss

Senior PR Consultant

Pete has over 17 years of experience in tech PR, specializing in cybersecurity and emerging technology. He has worked with clients ranging from Series A startups to industry giants such as Meta, Microsoft, and Google. Pete helps his clients craft and communicate their stories to their target audiences, using his skills in social networking, marketing communications, and writing.

Noe Sacoco

Senior Communications Consultant

Noe has 15 years of experience executing impact-driven PR & communications programs, with a specialized focus on cybersecurity. Noe works with clients to deliver strategic counsel and communications strategies that help clients achieve business-driven goals.

Shawn Shinneman

Senior Writer

Shawn Shinneman is a journalist and content marketer who has more than a decade of experience covering topics like technology, healthcare, and criminal justice. His writing and ghostwriting has appeared in Texas Monthly, Fast Company, Forbes, D Magazine, and CNET. He’s written for brands including Microsoft, Deloitte, JP Morgan Chase, Salesforce, IBM, and Verizon.

Tony Case

Senior Thought Leadership Writer

Tony is a veteran writer and journalist specializing in media and marketing who served as executive editor of Adweek and has written for Ad Age, Digiday, and Variety. Tony’s focus is producing insightful and inspiring thought leadership and branded content.

Ryan James

Graphic Designer, Consultant

With 10+ years of experience, Ryan James is an award winning senior graphic designer and art director who has contributed to the success of multiple campaigns on various marketing, advertising, and in-house creative teams.

Eric Bouteiller

Website Developer, Consultant

More than a decade working in various corporate IT roles, as well as working as a college digital marketing instructor, has allowed Eric to assist the team in a breadth of areas ranging from front/back end web development to internal IT administration and process changes.

Catherine Avon

Strategic Marketing Consultant

Catherine has over 20 years of experience as a strategy and marketing consultant, guiding clients in developing innovative business models, differentiation strategies, programs, and product marketing.

Jason Lynch

Senior Digital Consultant

Jason Lynch has 17+ years of experience in B2B marketing across a variety of industries. He has deep expertise in revenue-generating growth marketing programs across demand generation, content, creative, marketing operations, and analytics.

Nicole R. Ferrera

Senior Digital Consultant

Nicole R. Ferrera is a commercialization strategist and enterprise sales executive with 15+ years of experience driving revenue growth, market expansion, and advertising monetization. She has built and led high-performing sales organizations, developed go-to-market strategies, and positioned companies for scale and acquisition.