SalientMG | Team Page – New

Who We Are

Get to know our senior doers.

We’re not consultants — we’re senior doers

The SalientMG team strikes a perfect balance between being strategic marketers and executing with excellence for our clients. We’re diverse, inclusive, and come from so many different B2B tech marketing backgrounds. There are no egos here; we constantly collaborate and love teaching and learning from each other.


Year we were founded


Combined years of experience


Referral clients

Meet The Team

Mack McKelvey

Founder & CEO
Erin (Mack) McKelvey has worked in senior B2B marketing roles at startups and large companies, including Sirius XM Radio, VeriSign, and AT&T. Mack is also a speaker, an industry awards judge, and a tech startup advisor and investor.

Greg Bella

Managing Director, Consultant
Greg Bella has 12+ years of B2B SaaS marketing experience with startups – including go-to-market execution, analyst relations, sales enablement, and market and competitive intelligence across retail, eCommerce, AdTech and MarTech.

Beth Pyne

VP of Marketing
Beth Pyne has worked across the B2B marketing spectrum for 15+ years, generating awareness and pipeline for large companies including Yahoo!, IPO-stage companies including Demand Media, and growth-stage startups including RichRelevance.

Amanda Klitsch

Director, Demand Generation
Over the past decade, Amanda Klitsch has created end-to-end user journeys in cross-channel communications including SEM, paid social, display, and lifecycle marketing for B2B technology, IT, higher education, and healthcare companies.

Mary Clare Rechtoris

Senior Manager, Content Marketing
Mary Clare Rechtoris is a content marketer with more than 8 years of experience crafting and socializing stories across a variety of industries including healthcare, legal tech, and human resources.

Fabio Caparelli

Senior Content Writer
Over the past 11+ years, Fabio Caparelli has worked as a copywriter for agencies, VC firms, and B2B companies and has worked with businesses from intro-stage startups building brands from scratch to international corporations seeking to stand out with their marketing efforts.

Allie Mills

Sr Manager, Media Relations
Allie is an experienced public relations professional with a proven track record in media strategy and executive thought leadership. She has worked with companies of all sizes across various industries including logistics and supply chain, retail and apparel, manufacturing, construction, FinTech, MarTech and Artificial Intelligence to name a few.

Mike Nourie

Director, Media Relations
Mike is a communications leader who has served the B2B technology industry for 11+ years. Throughout his career, he has helped companies elevate their communications and thought leadership strategies to differentiate themselves and stand out in the market.

Catherine Avon

Strategic Marketing Consultant
Catherine has over 20 years of experience as a strategy and marketing consultant, guiding clients in developing innovative business models, differentiation strategies, programs, and product marketing.

Noe Sacoco

Senior Communications Consultant
Noe has 15 years of experience executing impact-driven PR & communications programs. Noe works with clients to deliver strategic counsel and communications strategies that help clients achieve business-driven goals.

Tony Case

Senior Communications Consultant
Tony is a veteran writer and journalist specializing in media and marketing who served as executive editor of Adweek and has written for Ad Age, Digiday, and Variety. Tony’s focus is producing insightful and inspiring thought leadership and branded content.

Jason Lynch

Senior Digital Consultant
Jason Lynch has 17+ years of experience in B2B marketing across a variety of industries. He has deep expertise in revenue-generating growth marketing programs across demand generation, content, creative, marketing operations, and analytics.

Shawn Shinneman

Senior Writer
Shawn Shinneman is a journalist and content marketer who has more than a decade of experience covering topics like technology, healthcare, and criminal justice. His writing and ghostwriting has appeared in Texas Monthly, Fast Company, Forbes, D Magazine, and CNET. He’s written for brands including Microsoft, Deloitte, JP Morgan Chase, Salesforce, IBM, and Verizon.

Gary Wollenhaupt

Senior Writer
Gary Wollenhaupt is an experienced B2B content and copywriter with a background in technology, cybersecurity, and digital transformation.

Eric Bouteiller

Website Developer, Consultant
More than a decade working in various corporate IT roles, as well as working as a college digital marketing instructor, has allowed Eric to assist the team in a breadth of areas ranging from front/back end web development to internal IT administration and process changes.

Ryan James

Graphic Designer, Consultant
With 10+ years of experience, Ryan James is an award winning senior graphic designer and art director who has contributed to the success of multiple campaigns on various marketing, advertising, and in-house creative teams.

Our Advisory Board

Danielle Lee

President, Artist & Fan Experience, Warner Music

Sandy Girard

Executive Vice President, Crooked Media

Jeff Curry

Vice President Marketing, Communications & Product, Lucid Motors

Walter Geer

Chief Experience Design Officer, VMLY&R

Kelley Walton

Head of Brand Marketing, Amazon Music

Brendan Lewis

EVP, Global Communications & Public Affairs, Oatly

Naomi Hirabayashi

Co-Founder & Co CEO, Shine

Peter Sloterdyk

Executive Consultant & Interim CXO, Shepdyk Inc

Nuria Santamaria Wolfe

Director of Strategic Audience Partnerships, Meta

Betsy Flounders Novak

Sr. Director, Entertainment Brand Partnerships at DraftKings

Milton Elias

Head of Platform & Innovation, News UK

Kerry Nagle

Chief Operating Officer, CyberGRX

Michele Tobin

Board Member

Mari Kim Novak

Chief Marketing Officer, Yieldmo

Wade Prince

Chief Market Intelligence Officer, The Gormley Group

Jonathan Stephen

Acting Chief Product Officer, Chameleon Collective

Nico Nieto

CMO, Naf Naf

Adrion Porter

CEO, MidCareer Mastery

Lynn Pina

CMO, GeoBlue

Nada Bradbury

Global Head of Partnerships, Nielsen

Alicia Dixon

Principal Product Manager, Walmart

David Chang

GM, Expert Network, Hunt Club

Jessica (Doyle) Lewis

VP, Global Communications & Engagement Marketing, Etsy

Julie Fleischer

CMO, Encantos

Heidi Lehman

CEO, Kenzen

Mary Ellen Dugan

CMO, Envestnet

Alvin Stokes

Chief Customer Contact Officer, SmileDirectClub