Who We Are

Get to know our senior doers.

We’re not consultants — we’re senior doers

The SalientMG team strikes a perfect balance between being strategic marketers and executing with excellence for our clients. We’re diverse, inclusive, and come from so many different B2B tech marketing backgrounds. There are no egos here; we constantly collaborate and love teaching and learning from each other.

2013

Year we were founded

250+

Combined years of experience

100+

Referral clients

Meet The Team

Mack McKelvey

Founder & CEO

For more than 20 years, Mack has accelerated revenue and market position for public and private tech companies. Prior to founding SalientMG in 2013, Mack was the SVP of Marketing, Millennial Media; where she led marketing from the company’s start-up stage through its successful 2012 IPO. Before Millennial, Mack held senior business and marketing roles at SIRIUS XM, VeriSign, CGI, British Telecom and Lucent Technologies/AT&T. Mack McKelvey is a startup advisor, investor, speaker, and business/industry awards' judge. She is a contributor to Fast Company, Fortune, Entrepreneur, MediaPost, etc.

Greg Bella

Managing Director, Consultant

Greg Bella has 12+ years of B2B SaaS marketing experience with startups – including go-to-market execution, analyst relations, sales enablement, and market and competitive intelligence across retail, eCommerce, AdTech and MarTech.

Beth Pyne

Senior VP, Marketing

Beth Pyne has worked across the B2B marketing spectrum for 15+ years, generating awareness and pipeline for large companies including Yahoo!, IPO-stage companies including Demand Media, and growth-stage startups including RichRelevance.

Patrick Fitzgerald

Head of Digital

Pat has been working in Product Management, Marketing, and Digital for 20+years. He has had senior digital roles at SiriusXM Radio, NFL Gamepass International, CNN Digital among other brands. Pat helps organizations build Product and Digital roadmaps that drive monetization. He focuses on the intersection of Marketing, Technology, and Data to drive performance.

Genean Jones

EVP Marketing

Genean Jones has over 20 years of experience advancing Fortune 1000 and startup brands through strategic growth and marketing implementation stages. She has held roles at notable companies such as Sprint, AOL, Sirius XM, and Comcast. Genean has successfully built integrated go-to-market models leveraging digital channels, resulting in over $50M in pipeline opportunities for both B2B and B2C sales funnels. She believes in leading with the “science of marketing” to manage and optimize programs to meet corporate goals.

Miriam Kendall

CMO Consultant

Miriam is a three-time start-up CMO with over 20 years of experience in marketing and customer strategy consulting. Previously she was Chief Marketing Officer for Nanit, the leader in smart baby monitors, where she was responsible for all aspects of the company's global marketing and ecommerce initiatives. Before Nanit, she was CMO at MakeSpace, the on-demand storage solution, helping the company grow from 4 to 31 markets in under 2 years, and before that was CMO for the luxury Italian retail brand M.Gemi. Miriam also led Global Customer Relationship Management and North America DTC Digital Marketing for Under Armour.

Katrina Scanlan

Senior Director, Content

Kate brings 20 years of experience crafting compelling content, with an extensive editorial background in the out of home (OOH) industry. From ghostwriting executive thought leadership to compiling comprehensive annual reports or drafting succinct social copy, Kate has a knack for boiling down complex info into rich, digestible nuggets of information that drive engagement.

Jonathan Gardner

VP, PR & Media Relations

A veteran communications professional with expertise in media relations, PR, corporate and crisis comms. He has led successful strategies for a range of enterprises, from startups to Fortune 500 companies and for technology companies in the US and globally.

Jenna West

PR & Executive Visibility Strategist

Jenna West is a PR consultant with 15 years of experience driving strategic communications and media relations strategies for B2B technology clients. While she spent the last 5 years in-house at an HR technology company, she has experience in and a passion for all technologies - cybersecurity, data and analytics, adtech. AI, and more.

Allie Lichtenberg

Senior Digital & Paid Strategist

Allie has been at the forefront of digital media for over a decade, managing programmatic display and video campaigns since 2013, expanding into search and social media advertising. Her career has spanned top-tier agencies, fast-moving adtech companies, and large publishing brands.

The Kay Prince

Director of Growth Marketing

The Kay Prince is the Head of Marketing at StartUp Marketer, where she leads strategic growth initiatives for the marketing community. A recognized leader in transforming marketing from cost center to revenue driver, Kay has built her 10 years of expertise across martech, adtech, SaaS, gaming, and financial services.

Kreg Lewenza

Associate Director Digital Marketing, Consultant

Fascinated by all things digital, Kreg brings 12+ years working with B2B tech startups develop digital strategy and implementation plans to drive growth across martech tools and systems, automation, SEO, and more.

Nicole R. Ferrera

Senior Digital Consultant

Nicole R. Ferrera is a commercialization strategist and enterprise sales executive with 15+ years of experience driving revenue growth, market expansion, and advertising monetization. She has built and led high-performing sales organizations, developed go-to-market strategies, and positioned companies for scale and acquisition.

Bella Locke

PR Associate

Bella is a Public Relations professional with agency and in-house experience across B2B tech sectors like Cybersecurity, Retail Tech, HRTech, and MarTech. From landing stories in Forbes, HR Dive, and Worklife to leading PR efforts for major industry events, she brings a passion for storytelling and a talent for connecting strategy with story to elevate brand visibility.

Anthony Meaders

PR Associate

Anthony is a PR and marketing professional with a background in journalism, media relations, and communication. A graduate of James Madison University, he brings a journalist’s eye for storytelling and a strategist’s mindset for brand-building, helping B2B tech brands communicate with clarity, cut through the noise, and tell stories that stick.

Gary Wollenhaupt

Senior Writer

Gary Wollenhaupt is an experienced B2B content and copywriter with a background in technology, cybersecurity, and digital transformation.

Noe Sacoco

Senior Communications Consultant

Noe has 15 years of experience executing impact-driven PR & communications programs, with a specialized focus on cybersecurity. Noe works with clients to deliver strategic counsel and communications strategies that help clients achieve business-driven goals.

Pete Voss

Senior PR Consultant

Pete has over 17 years of experience in tech PR, specializing in cybersecurity and emerging technology. He has worked with clients ranging from Series A startups to industry giants such as Meta, Microsoft, and Google. Pete helps his clients craft and communicate their stories to their target audiences, using his skills in social networking, marketing communications, and writing.

Ryan James

Graphic Designer, Consultant

With 10+ years of experience, Ryan James is an award winning senior graphic designer and art director who has contributed to the success of multiple campaigns on various marketing, advertising, and in-house creative teams.

Eric Bouteiller

Website Developer, Consultant

More than a decade working in various corporate IT roles, as well as working as a college digital marketing instructor, has allowed Eric to assist the team in a breadth of areas ranging from front/back end web development to internal IT administration and process changes.