SalientMG | Team Page
Who We Are
The SalientMG team has 180+ years of combined experience. Get to know our senior doers.
We’re not consultants — we’re senior doers
The SalientMG team strikes a perfect balance between being strategic marketers and executing with excellence for our clients. We’re diverse, inclusive, and come from so many different B2B tech marketing backgrounds. There are no egos here; we constantly collaborate and love teaching and learning from each other.
2013
Year we were founded
250+
Combined years of experience
100+
Referral clients
Meet The Team

Mack McKelvey
Founder & CEO
Erin (Mack) McKelvey has worked in senior B2B marketing roles at startups and large companies, including Sirius XM Radio, VeriSign, and AT&T. Mack is also a speaker, an industry awards judge, and a tech startup advisor and investor.

Greg Bella
Managing Director, Consultant
Greg Bella has 12+ years of B2B SaaS marketing experience with startups – including go-to-market execution, analyst relations, sales enablement, and market and competitive intelligence across retail, eCommerce, AdTech and MarTech.

Beth Pyne
VP of Marketing
Beth Pyne has worked across the B2B marketing spectrum for 15+ years, generating awareness and pipeline for large companies including Yahoo!, IPO-stage companies including Demand Media, and growth-stage startups including RichRelevance.

Lori Rosen
VP of Business Development
During her 20+ years of experience in strategic partnerships, and account management, Lori Rosen has created best practices and revenue-generating processes for large consumer-facing organizations and multiple tech startups.

Kristine Newman
VP of Product Marketing
With a career spanning the Fortune 500 to growth-stage startups, Kristine has 20+ years of experience managing product strategy and development, bringing tech products to market, executing go-to-market strategies, and growing revenue.

Jason Lynch
VP of Digital
Jason Lynch has 17+ years of experience in B2B marketing across a variety of industries. He has deep expertise in revenue-generating growth marketing programs across demand generation, content, creative, marketing operations, and analytics.

Michele Frost
Managing Director, Client Strategy
Michele is an executive marketing strategist for CEOs and CMOs running B2B growth-stage companies. A hands-on leader, she has extensive brand activation, revenue generation, and communications experience.

Amanda Klitsch
Director, Demand Generation
Over the past decade, Amanda Klitsch has created end-to-end user journeys in cross-channel communications including SEM, paid social, display, and lifecycle marketing for B2B technology, IT, higher education, and healthcare companies.

Matt Schulman
Director of Communications & Executive Visibility
Matt Schulman has nearly 10 years of experience building relationships with influential reporters and driving impactful media coverage for startups. He began his career serving both B2C and B2B clients at boutique agencies before leading PR efforts in-house at Crunchbase and Sensel.

Sally Mellinger
Director, Content Strategy
Sally is a strategic content marketing professional with over 15 years of experience working with B2B companies of all sizes. Leveraging her strong SEO background and passion for analytics, she specializes in designing data-backed, highly-effective content strategies that achieve specific business objectives.

Kreg Lewenza
Sr Digital Marketing Manager
Kreg Lewenza has a decade of experience driving digital growth for B2B SaaS and MarTech companies, with an emphasis on marketing automation, email marketing, social media, paid media, SEO, SEM, data management, and data analytics.

Allie Mills
Sr Manager, Media Relations
Allie is an experienced public relations professional with a proven track record in media strategy and executive thought leadership. She has worked with companies of all sizes across various industries including logistics and supply chain, retail and apparel, manufacturing, construction, FinTech, MarTech and Artificial Intelligence to name a few.

Mary Clare Rechtoris
Senior Manager, Content Marketing
Mary Clare Rechtoris is a content marketer with more than 8 years of experience crafting and socializing stories across a variety of industries including healthcare, legal tech, and human resources.

Brooke Bauer
Senior Graphic Designer
Brooke Bauer is an experienced graphic design professional with a diverse portfolio and skillset. For the past 8 years, she has worked with B2B tech companies of all sizes to help create and grow their brands.

Julia Tong
Digital & Marketing Automation Specialist
Julia is a Digital Marketing specialist with proven leadership in developing and implementing digital marketing strategies. Finds satisfaction in marketing technology, data analytics, content optimization, and graphic design.

Doug Zanger
Content & Editorial Consultant
Doug Zanger has almost three eclectic decades of consumer and B2B marketing experience with senior roles in publishing at Adweek and The Drum, content development, agencies, purpose, executive visibility/leadership, global events and audio advertising.

Ryan James
Graphic Designer, Consultant
With 10+ years of experience, Ryan James is an award winning senior graphic designer and art director who has contributed to the success of multiple campaigns on various marketing, advertising, and in-house creative teams.

Eric Bouteiller
Website Developer, Consultant
More than a decade working in various corporate IT roles, as well as working as a college digital marketing instructor, has allowed Eric to assist the team in a breadth of areas ranging from front/back end web development to internal IT administration and process changes.
Our Advisory Board

Danielle Lee
President, Artist & Fan Experience, Warner Music

Sandy Girard
Executive Vice President, Crooked Media

Jeff Curry
Vice President Marketing, Communications & Product, Lucid Motors

Walter Geer
Chief Experience Design Officer, VMLY&R

Kelley Walton
Head of Brand Marketing, Amazon Music

Brendan Lewis
EVP, Global Communications & Public Affairs, Oatly

Naomi Hirabayashi
Co-Founder & Co CEO, Shine

Peter Sloterdyk
Executive Consultant & Interim CXO, Shepdyk Inc

Nuria Santamaria Wolfe
Director of Strategic Audience Partnerships, Meta

Betsy Flounders Novak
Sr. Director, Entertainment Brand Partnerships at DraftKings

Milton Elias
Head of Platform & Innovation, News UK

Kerry Nagle
Chief Operating Officer, CyberGRX

Michele Tobin
Board Member

Mari Kim Novak
Chief Marketing Officer, Yieldmo

Wade Prince
Chief Market Intelligence Officer, The Gormley Group

Jonathan Stephen
Acting Chief Product Officer, Chameleon Collective

Nico Nieto
CMO, Naf Naf

Adrion Porter
CEO, MidCareer Mastery

Lynn Pina
CMO, GeoBlue

Nada Bradbury
Global Head of Partnerships, Nielsen

Alicia Dixon
Principal Product Manager, Walmart

David Chang
GM, Expert Network, Hunt Club

Jessica (Doyle) Lewis
VP, Global Communications & Engagement Marketing, Etsy

Julie Fleischer
CMO, Encantos

Heidi Lehman
CEO, Kenzen

Mary Ellen Dugan
CMO, Envestnet
