SalientMG | Team Page

Who We Are

The SalientMG team has 180+ years of combined experience. Get to know our senior doers.

We’re not consultants — we’re senior doers

The SalientMG team strikes a perfect balance between being strategic marketers and executing with excellence for our clients. We’re diverse, inclusive, and come from so many different B2B tech marketing backgrounds. There are no egos here; we constantly collaborate and love teaching and learning from each other.

2013

Year we were founded

250+

Combined years of experience

100+

Referral clients

Meet The Team

Mack McKelvey

Founder & CEO
Erin (Mack) McKelvey has worked in senior B2B marketing roles at startups and large companies, including Sirius XM Radio, VeriSign, and AT&T. Mack is also a speaker, an industry awards judge, and a tech startup advisor and investor.

Greg Bella

Managing Director, Consultant
Greg Bella has 12+ years of B2B SaaS marketing experience with startups – including go-to-market execution, analyst relations, sales enablement, and market and competitive intelligence across retail, eCommerce, AdTech and MarTech.

Doug Zanger

Senior Vice President
Doug Zanger has almost three eclectic decades of consumer and B2B marketing experience with senior roles in publishing at Adweek and The Drum, content development, agencies, purpose, executive visibility/leadership, global events and audio advertising.

Beth Pyne

VP of Marketing
Beth Pyne has worked across the B2B marketing spectrum for 15+ years, generating awareness and pipeline for large companies including Yahoo!, IPO-stage companies including Demand Media, and growth-stage startups including RichRelevance.

Lori Rosen

VP of Business Development
During her 20+ years of experience in strategic partnerships, and account management, Lori Rosen has created best practices and revenue-generating processes for large consumer-facing organizations and multiple tech startups.

Kristine Newman

Sr Director, Product Marketing
With a career spanning the Fortune 500 to growth-stage startups, Kristine has 20+ years of experience managing product strategy and development, bringing tech products to market, executing go-to-market strategies, and growing revenue.

Nicole Pytel

Director, Content Marketing
After starting her career in TV news, Nicole Pytel has 10+ years of content marketing experience that includes running her own firm, working with B2B startups, and working with large tech enterprises including Google Cloud and YouTube.

Michelle Mellon

Thought Leadership Director
Michelle Mellon is a professional storyteller with 20+ years of experience crafting compelling narratives and 15+ years of experience marketing those narratives across startups, global enterprises, nonprofits, and government agencies.

S.C. Stuart

Sr Thought Leadership Writer
S.C. Stuart was the award-winning head of digital for Hearst’s international magazine business across almost 100 countries, before becoming Contributing Writer, Ziff Davis, focusing on AI, NASA, Fin/Med/Mil-tech, and a C-Suite ghostwriter for Hollywood, Madison Avenue and Wall Street.

Amanda Klitsch

Director, Demand Generation
Over the past decade, Amanda Klitsch has created end-to-end user journeys in cross-channel communications including SEM, paid social, display, and lifecycle marketing for B2B technology, IT, higher education, and healthcare companies.

Kreg Lewenza

Sr Digital Marketing Manager
Kreg Lewenza has a decade of experience driving digital growth for B2B SaaS and MarTech companies, with an emphasis on marketing automation, email marketing, social media, paid media, SEO, SEM, data management, and data analytics.

Allie Mills

Sr Manager, Media Relations
Allie is an experienced public relations professional with a proven track record in media strategy and executive thought leadership. She has worked with companies of all sizes across various industries including logistics and supply chain, retail and apparel, manufacturing, construction, FinTech, MarTech and Artificial Intelligence to name a few.

Yasmeen Johnson

Executive Media Relations Manager
Yasmeen's communications experience stretches across startup, non-profit, and B2B clients in a variety of sectors. She has generated brand awareness for companies of all sizes, including Amazon sub-brands Lyft and One Medical.

Stef Schwalb

Content Marketing, Consultant
Stef Schwalb is a content, editorial, and marketing consultant. With experience in the hospitality, design, culture, business, and technology industries, her short- and long-form work has been featured nationally in a variety of publications.

Ryan James

Graphic Designer, Consultant
With 10+ years of experience, Ryan James is an award winning senior graphic designer and art director who has contributed to the success of multiple campaigns on various marketing, advertising, and in-house creative teams.

Eric Bouteiller

Website Developer, Consultant
More than a decade working in various corporate IT roles, as well as working as a college digital marketing instructor, has allowed Eric to assist the team in a breadth of areas ranging from front/back end web development to internal IT administration and process changes.

Our Advisory Board

Danielle Lee

President, Warner Music Artist & Fan Experience

Sandy Girard

Executive Vice President, Crooked Media

Jeff Curry

Vice President Marketing, Communications & Product, Lucid Motors

Walter Geer

Chief Experience Design Officer, VMLY&R

Kelley Walton

Head of Brand Marketing, Amazon Music

Brendan Lewis

EVP Global Communications & Public Affairs, Oatly

Naomi Hirabayashi

Co-Founder & Co CEO, Shine

Peter Sloterdyk

Chief Marketing Officer, Athena

Nuria Santamaria Wolfe

Director of Strategic Audience Partnerships, Meta & Co-Founder, Encantos

Betsy Flounders Novak

Sr. Director, Entertainment Brand Partnerships at DraftKings

Milton Elias

Head of Platform & Innovation, News UK

Kerry Nagle

Chief Operating Officer, CyberGRX

Eliza Yvette Esquivel

Chief Strategy Officer, Barbarian

Michele Tobin

Board Member

Mari Kim Novak

Chief Marketing Officer, Yieldmo

Wade Prince

Principal Consultant, The Gormley Group

Jonathan Stephen

Head of Mobile/Digital, Interim Chief Product Officer

Brette Gillman

President and Founder, Graeper Marketing