SalientMG | Team Page

Who We Are

The SalientMG team has 180+ years of combined experience. Get to know our senior doers.

We’re not consultants — we’re senior doers

The SalientMG team strikes a perfect balance between being strategic marketers and executing with excellence for our clients. We’re diverse, inclusive, and come from so many different B2B tech marketing backgrounds. There are no egos here; we constantly collaborate and love teaching and learning from each other.


Year we were founded


Combined years of experience


Referral clients

Meet The Team

Mack McKelvey

Founder & CEO
Erin (Mack) McKelvey has worked in senior B2B marketing roles at startups and large companies, including Sirius XM Radio, VeriSign, and AT&T. Mack is also a speaker, an industry awards judge, and a tech startup advisor and investor.

Greg Bella

Managing Director, Consultant
Greg Bella has 12+ years of B2B SaaS marketing experience with startups – including go-to-market execution, analyst relations, sales enablement, and market and competitive intelligence across retail, eCommerce, AdTech and MarTech.

Beth Pyne

VP of Marketing
Beth Pyne has worked across the B2B marketing spectrum for 15+ years, generating awareness and pipeline for large companies including Yahoo!, IPO-stage companies including Demand Media, and growth-stage startups including RichRelevance.

Lori Rosen

VP of Business Development
During her 20+ years of experience in strategic partnerships, and account management, Lori Rosen has created best practices and revenue-generating processes for large consumer-facing organizations and multiple tech startups.

Kristine Newman

VP of Product Marketing
With a career spanning the Fortune 500 to growth-stage startups, Kristine has 20+ years of experience managing product strategy and development, bringing tech products to market, executing go-to-market strategies, and growing revenue.

Jason Lynch

VP of Digital
Jason Lynch has 17+ years of experience in B2B marketing across a variety of industries. He has deep expertise in revenue-generating growth marketing programs across demand generation, content, creative, marketing operations, and analytics.

Michele Frost

Managing Director, Client Strategy
Michele is an executive marketing strategist for CEOs and CMOs running B2B growth-stage companies. A hands-on leader, she has extensive brand activation, revenue generation, and communications experience.

Amanda Klitsch

Director, Demand Generation
Over the past decade, Amanda Klitsch has created end-to-end user journeys in cross-channel communications including SEM, paid social, display, and lifecycle marketing for B2B technology, IT, higher education, and healthcare companies.

Matt Schulman

Director of Communications & Executive Visibility
Matt Schulman has nearly 10 years of experience building relationships with influential reporters and driving impactful media coverage for startups. He began his career serving both B2C and B2B clients at boutique agencies before leading PR efforts in-house at Crunchbase and Sensel.

Sally Mellinger

Director, Content Strategy
Sally is a strategic content marketing professional with over 15 years of experience working with B2B companies of all sizes. Leveraging her strong SEO background and passion for analytics, she specializes in designing data-backed, highly-effective content strategies that achieve specific business objectives.

Kreg Lewenza

Sr Digital Marketing Manager
Kreg Lewenza has a decade of experience driving digital growth for B2B SaaS and MarTech companies, with an emphasis on marketing automation, email marketing, social media, paid media, SEO, SEM, data management, and data analytics.

Allie Mills

Sr Manager, Media Relations
Allie is an experienced public relations professional with a proven track record in media strategy and executive thought leadership. She has worked with companies of all sizes across various industries including logistics and supply chain, retail and apparel, manufacturing, construction, FinTech, MarTech and Artificial Intelligence to name a few.

Mary Clare Rechtoris

Senior Manager, Content Marketing
Mary Clare Rechtoris is a content marketer with more than 8 years of experience crafting and socializing stories across a variety of industries including healthcare, legal tech, and human resources.

Brooke Bauer

Senior Graphic Designer
Brooke Bauer is an experienced graphic design professional with a diverse portfolio and skillset. For the past 8 years, she has worked with B2B tech companies of all sizes to help create and grow their brands.

Daniella Jones

Senior Marketing Consultant

Julia Tong

Digital & Marketing Automation Specialist
Julia is a Digital Marketing specialist with proven leadership in developing and implementing digital marketing strategies. Finds satisfaction in marketing technology, data analytics, content optimization, and graphic design.

Doug Zanger

Content & Editorial Consultant
Doug Zanger has almost three eclectic decades of consumer and B2B marketing experience with senior roles in publishing at Adweek and The Drum, content development, agencies, purpose, executive visibility/leadership, global events and audio advertising.

Ryan James

Graphic Designer, Consultant
With 10+ years of experience, Ryan James is an award winning senior graphic designer and art director who has contributed to the success of multiple campaigns on various marketing, advertising, and in-house creative teams.

Eric Bouteiller

Website Developer, Consultant
More than a decade working in various corporate IT roles, as well as working as a college digital marketing instructor, has allowed Eric to assist the team in a breadth of areas ranging from front/back end web development to internal IT administration and process changes.

Our Advisory Board

Danielle Lee

President, Artist & Fan Experience, Warner Music

Sandy Girard

Executive Vice President, Crooked Media

Jeff Curry

Vice President Marketing, Communications & Product, Lucid Motors

Walter Geer

Chief Experience Design Officer, VMLY&R

Kelley Walton

Head of Brand Marketing, Amazon Music

Brendan Lewis

EVP, Global Communications & Public Affairs, Oatly

Naomi Hirabayashi

Co-Founder & Co CEO, Shine

Peter Sloterdyk

Executive Consultant & Interim CXO, Shepdyk Inc

Nuria Santamaria Wolfe

Director of Strategic Audience Partnerships, Meta

Betsy Flounders Novak

Sr. Director, Entertainment Brand Partnerships at DraftKings

Milton Elias

Head of Platform & Innovation, News UK

Kerry Nagle

Chief Operating Officer, CyberGRX

Michele Tobin

Board Member

Mari Kim Novak

Chief Marketing Officer, Yieldmo

Wade Prince

Chief Market Intelligence Officer, The Gormley Group

Jonathan Stephen

Acting Chief Product Officer, Chameleon Collective

Nico Nieto

CMO, Naf Naf

Adrion Porter

CEO, MidCareer Mastery

Lynn Pina

CMO, GeoBlue

Nada Bradbury

Global Head of Partnerships, Nielsen

Alicia Dixon

Principal Product Manager, Walmart

David Chang

GM, Expert Network, Hunt Club

Jessica (Doyle) Lewis

VP, Global Communications & Engagement Marketing, Etsy

Julie Fleischer

CMO, Encantos

Heidi Lehman

CEO, Kenzen

Mary Ellen Dugan

CMO, Envestnet

Alvin Stokes

Chief Customer Contact Officer, SmileDirectClub