SalientMG | Team Page – New
Who We Are
Get to know our senior doers.
We’re not consultants — we’re senior doers
The SalientMG team strikes a perfect balance between being strategic marketers and executing with excellence for our clients. We’re diverse, inclusive, and come from so many different B2B tech marketing backgrounds. There are no egos here; we constantly collaborate and love teaching and learning from each other.
Year we were founded
Combined years of experience
Meet The Team
Founder & CEO
Erin (Mack) McKelvey has worked in senior B2B marketing roles at startups and large companies, including Sirius XM Radio, VeriSign, and AT&T. Mack is also a speaker, an industry awards judge, and a tech startup advisor and investor.
Managing Director, Consultant
Greg Bella has 12+ years of B2B SaaS marketing experience with startups – including go-to-market execution, analyst relations, sales enablement, and market and competitive intelligence across retail, eCommerce, AdTech and MarTech.
VP of Marketing
Beth Pyne has worked across the B2B marketing spectrum for 15+ years, generating awareness and pipeline for large companies including Yahoo!, IPO-stage companies including Demand Media, and growth-stage startups including RichRelevance.
Miriam is a three-time start-up CMO with over 20 years of experience in marketing and customer strategy consulting. Previously she was Chief Marketing Officer for Nanit, the leader in smart baby monitors, where she was responsible for all aspects of the company's global marketing and ecommerce initiatives. Before Nanit, she was CMO at MakeSpace, the on-demand storage solution, helping the company grow from 4 to 31 markets in under 2 years, and before that was CMO for the luxury Italian retail brand M.Gemi. Miriam also led Global Customer Relationship Management and North America DTC Digital Marketing for Under Armour.
VP, Content Strategy
With more than 20 years of B2B experience, Koka uses his digital marketing, content marketing, and AI expertise to consistently drive substantial growth and innovation. As a leader, Koka blends strategic vision and tactical execution to help companies excel in competitive markets.
Director, Demand Generation
Over the past decade, Amanda Klitsch has created end-to-end user journeys in cross-channel communications including SEM, paid social, display, and lifecycle marketing for B2B technology, IT, higher education, and healthcare companies.
Mary Clare Rechtoris
Senior Manager, Content Marketing
Mary Clare Rechtoris is a content marketer with more than 8 years of experience crafting and socializing stories across a variety of industries including healthcare, legal tech, and human resources.
Sr Manager, Media Relations
Allie is an experienced public relations professional with a proven track record in media strategy and executive thought leadership. She has worked with companies of all sizes across various industries including logistics and supply chain, retail and apparel, manufacturing, construction, FinTech, MarTech and Artificial Intelligence to name a few.
Director, Media Relations
Mike is a communications leader who has served the B2B technology industry for 11+ years. Throughout his career, he has helped companies elevate their communications and thought leadership strategies to differentiate themselves and stand out in the market.
Senior Content Writer
Over the past 11+ years, Fabio Caparelli has worked as a copywriter for agencies, VC firms, and B2B companies and has worked with businesses from intro-stage startups building brands from scratch to international corporations seeking to stand out with their marketing efforts.
Strategic Marketing Consultant
Catherine has over 20 years of experience as a strategy and marketing consultant, guiding clients in developing innovative business models, differentiation strategies, programs, and product marketing.
Senior Digital Consultant
Jason Lynch has 17+ years of experience in B2B marketing across a variety of industries. He has deep expertise in revenue-generating growth marketing programs across demand generation, content, creative, marketing operations, and analytics.
Senior Communications Consultant
Noe has 15 years of experience executing impact-driven PR & communications programs. Noe works with clients to deliver strategic counsel and communications strategies that help clients achieve business-driven goals.
Senior Communications Consultant
Tony is a veteran writer and journalist specializing in media and marketing who served as executive editor of Adweek and has written for Ad Age, Digiday, and Variety. Tony’s focus is producing insightful and inspiring thought leadership and branded content.
Shawn Shinneman is a journalist and content marketer who has more than a decade of experience covering topics like technology, healthcare, and criminal justice. His writing and ghostwriting has appeared in Texas Monthly, Fast Company, Forbes, D Magazine, and CNET. He’s written for brands including Microsoft, Deloitte, JP Morgan Chase, Salesforce, IBM, and Verizon.
Graphic Designer, Consultant
With 10+ years of experience, Ryan James is an award winning senior graphic designer and art director who has contributed to the success of multiple campaigns on various marketing, advertising, and in-house creative teams.
Website Developer, Consultant
More than a decade working in various corporate IT roles, as well as working as a college digital marketing instructor, has allowed Eric to assist the team in a breadth of areas ranging from front/back end web development to internal IT administration and process changes.