SalientMG | Team Page – New

Who We Are

Get to know our senior doers.

We’re not consultants — we’re senior doers

The SalientMG team strikes a perfect balance between being strategic marketers and executing with excellence for our clients. We’re diverse, inclusive, and come from so many different B2B tech marketing backgrounds. There are no egos here; we constantly collaborate and love teaching and learning from each other.


Year we were founded


Combined years of experience


Referral clients

Meet The Team

Mack McKelvey

Founder & CEO
For more than 20 years, Mack has accelerated revenue and market position for public and private tech companies. Prior to founding SalientMG in 2013, Mack was the SVP of Marketing, Millennial Media; where she led marketing from the company’s start-up stage through its successful 2012 IPO. Before Millennial, Mack held senior business and marketing roles at SIRIUS XM, VeriSign, CGI, British Telecom and Lucent Technologies/AT&T. Mack McKelvey is a startup advisor, investor, speaker, and business/industry awards' judge. She is a contributor to Fast Company, Fortune, Entrepreneur, MediaPost, etc.

Greg Bella

Managing Director, Consultant
Greg Bella has 12+ years of B2B SaaS marketing experience with startups – including go-to-market execution, analyst relations, sales enablement, and market and competitive intelligence across retail, eCommerce, AdTech and MarTech.

Beth Pyne

VP of Marketing
Beth Pyne has worked across the B2B marketing spectrum for 15+ years, generating awareness and pipeline for large companies including Yahoo!, IPO-stage companies including Demand Media, and growth-stage startups including RichRelevance.

Miriam Kendall

CMO Consultant
Miriam is a three-time start-up CMO with over 20 years of experience in marketing and customer strategy consulting. Previously she was Chief Marketing Officer for Nanit, the leader in smart baby monitors, where she was responsible for all aspects of the company's global marketing and ecommerce initiatives. Before Nanit, she was CMO at MakeSpace, the on-demand storage solution, helping the company grow from 4 to 31 markets in under 2 years, and before that was CMO for the luxury Italian retail brand M.Gemi. Miriam also led Global Customer Relationship Management and North America DTC Digital Marketing for Under Armour.

Katrina Scanlan

Senior Director, Content
Kate brings 20 years of experience crafting compelling content, with an extensive editorial background in the out of home (OOH) industry. From ghostwriting executive thought leadership to compiling comprehensive annual reports or drafting succinct social copy, Kate has a knack for boiling down complex info into rich, digestible nuggets of information that drive engagement.

Jonathan Gardner

Senior Director, Content
A veteran communications professional with expertise in media relations, PR, corporate and crisis comms. He has led successful strategies for a range of enterprises, from startups to Fortune 500 companies and for technology companies in the US and globally.

Kreg Lewenza

Senior Digital Marketing Manager
Fascinated by all things digital, Kreg brings 12+ years working with B2B tech startups develop digital strategy and implementation plans to drive growth across martech tools and systems, automation, SEO, and more.

Catherine Avon

Strategic Marketing Consultant
Catherine has over 20 years of experience as a strategy and marketing consultant, guiding clients in developing innovative business models, differentiation strategies, programs, and product marketing.

Jason Lynch

Senior Digital Consultant
Jason Lynch has 17+ years of experience in B2B marketing across a variety of industries. He has deep expertise in revenue-generating growth marketing programs across demand generation, content, creative, marketing operations, and analytics.

Noe Sacoco

Senior Communications Consultant
Noe has 15 years of experience executing impact-driven PR & communications programs. Noe works with clients to deliver strategic counsel and communications strategies that help clients achieve business-driven goals.

Tony Case

Senior Communications Consultant
Tony is a veteran writer and journalist specializing in media and marketing who served as executive editor of Adweek and has written for Ad Age, Digiday, and Variety. Tony’s focus is producing insightful and inspiring thought leadership and branded content.

Shawn Shinneman

Senior Writer
Shawn Shinneman is a journalist and content marketer who has more than a decade of experience covering topics like technology, healthcare, and criminal justice. His writing and ghostwriting has appeared in Texas Monthly, Fast Company, Forbes, D Magazine, and CNET. He’s written for brands including Microsoft, Deloitte, JP Morgan Chase, Salesforce, IBM, and Verizon.

Ryan James

Graphic Designer, Consultant
With 10+ years of experience, Ryan James is an award winning senior graphic designer and art director who has contributed to the success of multiple campaigns on various marketing, advertising, and in-house creative teams.

Eric Bouteiller

Website Developer, Consultant
More than a decade working in various corporate IT roles, as well as working as a college digital marketing instructor, has allowed Eric to assist the team in a breadth of areas ranging from front/back end web development to internal IT administration and process changes.

Gary Wollenhaupt

Senior Writer
Gary Wollenhaupt is an experienced B2B content and copywriter with a background in technology, cybersecurity, and digital transformation.

Our Advisory Board

Danielle Lee

President, Artist & Fan Experience, Warner Music

Sandy Girard

Executive Vice President, Crooked Media

Jeff Curry

Vice President Marketing, Communications & Product, Lucid Motors

Walter Geer

Chief Experience Design Officer, VMLY&R

Kelley Walton

Head of Brand Marketing, Amazon Music

Brendan Lewis

EVP, Global Communications & Public Affairs, Oatly

Naomi Hirabayashi

Co-Founder & Co CEO, Shine

Peter Sloterdyk

Executive Consultant & Interim CXO, Shepdyk Inc

Nuria Santamaria Wolfe

Director of Strategic Audience Partnerships, Meta

Betsy Flounders Novak

Sr. Director, Entertainment Brand Partnerships at DraftKings

Milton Elias

Head of Platform & Innovation, News UK

Kerry Nagle

Chief Operating Officer, CyberGRX

Michele Tobin

Board Member

Mari Kim Novak

Chief Marketing Officer, Yieldmo

Wade Prince

Chief Market Intelligence Officer, The Gormley Group

Jonathan Stephen

Acting Chief Product Officer, Chameleon Collective

Nico Nieto

CMO, Naf Naf

Adrion Porter

CEO, MidCareer Mastery

Lynn Pina

CMO, GeoBlue

Nada Bradbury

Global Head of Partnerships, Nielsen

Alicia Dixon

Principal Product Manager, Walmart

David Chang

GM, Expert Network, Hunt Club

Jessica (Doyle) Lewis

VP, Global Communications & Engagement Marketing, Etsy

Julie Fleischer

CMO, Encantos

Heidi Lehman

CEO, Kenzen

Mary Ellen Dugan

CMO, Envestnet

Alvin Stokes

Chief Customer Contact Officer, SmileDirectClub