Meet Our Marketing Experts: Q&A with Fabio Caparelli
After spending the past 11+ years as a copywriter, I’m honored to join the small but mighty team at SalientMG. There are countless marketing agencies, but I’ve never had...
SalientMG | Resource Page
Our Insights
Keep current on all things B2B marketing with the strategic and tactical insights from SalientMG’s team of senior doers.
Marketing Briefing: With All Eyes on the Silicon Valley Bank Collapse, Marketers and Agency Execs Assess Their Risks
The collapse of Silicon Valley Bank has marketers and agency execs abuzz — it dominated conversation at SXSW — about the potential ripple effects it may have in the...
How Hybrid Work Has Been an Equalizer for Women Leaders
While employed women still earn 83% of men’s salaries, the widespread acceptance of hybrid and remote work has made it easier for women to balance both their personal and...
3 Reasons Your Content’s Falling Short on the Sell
Marketers have a fine line to walk when creating content that converts. Of course, the ultimate goal is to drive revenue, but it’s also crucial to serve your audience...
Zoomers Need More Than Zoom: 4 Ways The Gen Z Startup Professional Can Get Ahead
Like many kids growing up, I glamorized the working world. I knew that I wanted to pursue public relations, and I envisioned jet-setting across the country to client meetings...
SalientMG Adds Two Industry Veterans to The Staff
As part of our commitment to provide our clients with the best talent, we are delighted to announce the addition of two key individuals to our team who have...
Crush Your 2023 Digital Marketing Goals With These 6 Big Predictions
With a new year comes new possibilities, and in the digital marketing world, the possibilities can be endless. The selection of foundations, strategies, and tactics, is also endless, however...
Tis the Season to Share Our Gratitude
SalientMG’s ninth year may have been its biggest. We added to a tremendous team with new talent that will take us – and our clients – to even bigger...