Series C Doesn’t Kill Companies. Unpredictable Growth Does.
In my recent Fast Company article, How Series C founders can scale marketing into a predictable growth engine, I laid out why marketing becomes the hidden fault line at...
Our Insights
Keep current on all things B2B marketing with the strategic and tactical insights from SalientMG’s team of senior doers.
SalientMG and Hivekind AI Team Up to Drive Pipeline for Startups
New partnership helps founders turn pre-pipeline accounts into sales-ready opportunities with integrated strategy services, industry playbooks and agentic technology New York, NY — February 17, 2026 — SalientMG, a...
Why We Launched The StartUp MarketerⓇ
Over the last decade, I’ve spent thousands of hours inside startups and scaleups; working alongside founders, executive teams, VCs/boards, and marketers at the moments where marketing decisions matter most....
Question of the Week: Adland’s 2026 predictions on creators, ad agencies and talent
As 2025 comes to a close, many in the advertising and marketing industry are already focused on their 2026 plans, stretching into the early months of the new year...
Fast Company: 20 ways to transform a limited biz mindset and fuel leadership growth
Successful leadership isn’t just about what you do—it’s also about how you think and the habits you form. Oftentimes, leaders get stuck in outdated mindsets that limit their vision...
Cannes 2025: Where the Conversations Were Flowing
I’ve worked in and around Cannes for well over a decade but this was my first year on the ground. And honestly? I’m glad I waited. Because Cannes wasn’t...
Insider Interviews with E.B. Moss
Perfect for Women's History Month, get to know Mack McKelvey, marketing maverick and founder of Salient MG, on Epi 35 of Insider Interviews podcast with E.B. Moss. …
How Series B Founders Ignite Predictable Growth with Strategic Marketing Bets
Reaching Series B means your company has proven product-market fit and early traction. What it hasn’t yet proven is scale. At this stage, investors aren’t looking for experimentation; they’re...