SalientMG Blog

48 leaders. 4 days. 1 heat wave. 5 takeaways. Over four days at SalientMG’s Innovation Sans Filter series at the Infillion Café in Cannes, 48 leaders from brands, agencies, media companies, and technology platforms tackled some of the biggest questions … Read More

The final day of Innovation Sans Filter at the Infillion Café wasn’t really about AI. It was about everything AI can’t do. Across conversations on leadership, creativity, and measurement, the same theme kept resurfacing: as technology becomes more capable, the … Read More

Day three at Cannes tackled some of the industry’s biggest questions: Can brand and performance finally be measured as one? What happens when AI-driven optimization becomes table stakes? And in an AI-first world, what does it actually take for a … Read More

The second morning of SalientMG’s Innovation Sans Filter series at the Infillion Café in Cannes moved across leadership, creative, and commerce, all of which explored a similar theme: effective marketing, leadership, and use of data make people feel seen, not … Read More

Three conversations. Three very different topics. One common thread. The first morning of SalientMG’s Innovation Sans Filter series at the Infillion Café explored the future of streaming, the power of fandom, and why great advertising still works. On the surface, … Read More

In my recent Fast Company article, How Series C founders can scale marketing into a predictable growth engine, I laid out why marketing becomes the hidden fault line at this stage; not because teams aren’t working hard, but because growth … Read More

Over the last decade, I’ve spent thousands of hours inside startups and scaleups; working alongside founders, executive teams, VCs/boards, and marketers at the moments where marketing decisions matter most. Launch. Early traction. Growth inflection points. Pivots. Scale. Across industries, stages, … Read More

I’ve worked in and around Cannes for well over a decade but this was my first year on the ground. And honestly? I’m glad I waited. Because Cannes wasn’t what I thought it would be; it was better.  The expected … Read More

Reaching Series B means your company has proven product-market fit and early traction. What it hasn’t yet proven is scale. At this stage, investors aren’t looking for experimentation; they’re looking for evidence that growth can be repeated, forecasted, and accelerated … Read More