Marketers have a fine line to walk when creating content that converts. Of course, the ultimate goal is to drive revenue, but it’s also crucial to serve your audience expert insights. When your content is overzealous with the sell, you … Read More
SalientMG Blog
Zoomers Need More Than Zoom: 4 Ways The Gen Z Startup Professional Can Get Ahead
Like many kids growing up, I glamorized the working world. I knew that I wanted to pursue public relations, and I envisioned jet-setting across the country to client meetings and sipping lattes with reporters at a local coffee shop. What … Read More
Crush Your 2023 Digital Marketing Goals With These 6 Big Predictions
With a new year comes new possibilities, and in the digital marketing world, the possibilities can be endless. The selection of foundations, strategies, and tactics, is also endless, however — so how do you ensure you’re on the path to digital marketing success in 2023? … Read More
Tis the Season to Share Our Gratitude
SalientMG’s ninth year may have been its biggest. We added to a tremendous team with new talent that will take us – and our clients – to even bigger heights. We welcomed ten new Board Members who bring expertise that can send our success into the stratosphere. And, last but not least, we ranked #16 on Adweek’s prestigious list of Fastest Growing Agencies.
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Meet Our Marketing Experts: Q&A with Jason Lynch
Start your engines! That’s the metaphor we’re using to welcome Jason Lynch, SalientMG’s new VP of Digital, to our ever-expanding team of senior doers. From optimizing the foundations to brilliant storytelling, Jason is excited to build scalable, revenue-producing marketing engines for our growth-stage B2B tech clients — and we’re just as excited to have him here.
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Meet Our Marketing Experts: Q&A with Julia Tong
We’re thrilled to introduce the latest addition to our team of experts, Julia Tong, Digital Marketing & Automation Specialist. … Read More
SalientMG is on Adweek’s 2022 Fastest-Growing Agencies List — And We’re Just Getting Started
Adweek released its prestigious list of 2022’s fastest growing agencies,and we’re excited to share that SalientMG (SMG) is ranked #16 nationally, #6 among women-owned agencies and #4 in the Northeast.
A unified, more complete view of your customer lifecycle that isn’t fragmented by different platforms or individual sessions
Attribution across your entire customer journey, not just the last click in your Analytics data
New insights and predictions from Google’s machine learning, including behavioral and conversion modeling
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Remarketing – An Often Overlooked Opportunity to Continue Your Brand’s Conversation
Paid media opportunities in the B2B world are endless. LinkedIn ads, Google search ads, display ads, Facebook ads, Twitter ads, sponsored content, traditional media. I could talk for hours about all the possibilities and different ways for startups to leverage … Read More
How to Strengthen Your Thought Leadership Content
When I say “tempered” in relation to thought leadership, what do you think of? It turns out that two of the primary definitions for tempered are in opposition to each other. According to Merriam Webster, one definition is qualified, lessened, … Read More
The Smartest Marketing Content is Very Simple
If you’ve been on a B2B tech website, you’ve seen this sentence (or a near-identical version of it): “Our product bolsters operational efficiency for your organization through our innovative, cutting-edge software.” Basically, they’re saying they make stuff better. But what … Read More