SalientMG Blog

In my recent Fast Company article, How Series C founders can scale marketing into a predictable growth engine, I laid out why marketing becomes the hidden fault line at this stage; not because teams aren’t working hard, but because growth … Read More

Over the last decade, I’ve spent thousands of hours inside startups and scaleups; working alongside founders, executive teams, VCs/boards, and marketers at the moments where marketing decisions matter most. Launch. Early traction. Growth inflection points. Pivots. Scale. Across industries, stages, … Read More

I’ve worked in and around Cannes for well over a decade but this was my first year on the ground. And honestly? I’m glad I waited. Because Cannes wasn’t what I thought it would be; it was better.  The expected … Read More

Reaching Series B means your company has proven product-market fit and early traction. What it hasn’t yet proven is scale. At this stage, investors aren’t looking for experimentation; they’re looking for evidence that growth can be repeated, forecasted, and accelerated … Read More

Series A is the inflection point where startups either professionalize their growth engine — or spend the next 18 months trying to explain inconsistent traction to their board. In a recent Fast Company piece, Series A startups: gain traction with … Read More

Every successful startup founder knows this to be true: your people determine your company’s future (or, real talk, your lack thereof). Hiring and retaining excellent talent is critical, including your marketing team.   A premier marketing team will help you … Read More

Nestled amidst the majestic Rockies, Vail, Colorado, became the backdrop for an extraordinary journey for our team. We traversed from across the United States and even the exotic land of Toronto, Canada, to converge on this picturesque destination. As a … Read More