SalientMG Blog

Meet Our Public Relation Experts: Q&A with Allie Mills

How did you hear about SalientMG and why did you decide to join the firm? Mack personally reached out to me proactively to see if I might be interested in the role. When I spoke with her I was really … Read More

Are You Wasting Time and Money? A Good Content Audit Has the Answer

Be honest. When’s the last time you cleaned out your closet? If you’re like most people, it’s something you say you’re going to do every year (or every season if you’re way more aspirational than I am), but it’s one … Read More

Expanding Marketing Leadership, Indie B2B Shop SalientMG Taps Doug Zanger as Senior Vice President

Former Adweek editor and Martin Agency Director joins as SVP of Brand, Creative and Content NEW YORK—April 26, 2022—SalientMG (SMG) taps industry stalwart Doug Zanger, former Martin Agency brand and purpose communications director and editor for Adweek and The Drum, … Read More

Meet Our Marketing Experts: Q&A with Yasmeen Johnson

How did you hear about SalientMG and why did you decide to join the firm? I first heard about SalientMG when Mack messaged me on LinkedIn. She thought I would be a good fit, and once I did some research, … Read More

Your Startup (Literally) Can’t Afford to Skip Over Marketing Foundations

More often than not, when I say the words “marketing foundations,” people’s eyes start to glaze over a little bit. After all, the foundations aren’t the fun part — the leads and sales are. To be honest, setting up your … Read More

The Solution for a Complex B2B Buying Process? A Full-Funnel Content Strategy

In Don Draper’s three-martini-lunch universe on Mad Men, the only content needed was a quick, catchy tagline. Don could come up with something like “Pass the Heinz” or “How do you say ‘hamburger’ in Farsi?” and check the content strategy … Read More

Raising Your Paid Media Game Isn’t as Complicated as You Think

Paid media is everywhere — that LinkedIn ad in your feed, that ad at the top of your Google search results, that display ad in your favorite industry newsletter. There’s no shortage of businesses that are trying to build awareness … Read More

Effective Content Creation: How Marketing & Sales Differ

For every type of organization and organizational structure you can think of, there are at least as many different approaches to marketing and sales. Whether they work in tandem, succession or as independent touchpoints, there’s often an unappreciated recognition of … Read More

What’s In a Name: Building a Professional Brand

I am always inspired by our clients–not just the work they do, but who they are as people. That kind of affinity has become a hallmark of modern brands, so I think it’s important that founders and executives are seen … Read More

How Do You Spell Business Impact? S-E-O

The more I work with B2B tech startups, the more I see small SEO miscues that make a giant impact. You’re likely working around the clock to boost visibility, grow market share, and drive more revenue. SEO is a valuable … Read More