SalientMG – Product Marketing


Product Marketing

Showcase your B2B startup's unique and powerful features that solve critical business problems and help you grow your market share.

What We Do

Build the Toolkit to make Your Products and Services Invaluable

We turn your business’ salient points into an impactful brand story that gives you a competitive edge in optimizing your go-to-market strategy.


Define your value in the market with a customized corporate and product messaging platform. Differentiate your pitch and mission to customers

Market Intelligence

We analyze market data and uncover trends so you can make faster, smarter decisions about new products, target audiences, and investments.

Competitive Intelligence

A deep dive into your competitors and market disruptors prepares you for what's happening and on the horizon so that you can move with agility.

Sales Enablement

From new talking points to new collateral, we give your sales team all the information, content, and tools they need to close deals faster.

Get the essentials for your Go To Market Strategy

Show Everyone You’re Different

Explore advice and insights from our product marketing experts.

See How Our Experts Think About Product Marketing

Meet Our Marketing Experts: Q&A with Fabio Caparelli

After spending the past 11+ years as a copywriter, I’m honored to join the small but mighty team at SalientMG. There are countless marketing agencies, but I’ve never had the opportunity to work with so many senior-level marketing professionals in … Read More

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tips on how to create lead generating content

3 Reasons Your Content’s Falling Short on the Sell

Marketers have a fine line to walk when creating content that converts. Of course, the ultimate goal is to drive revenue, but it’s also crucial to serve your audience expert insights. When your content is overzealous with the sell, you … Read More

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career tips for the gen z startup professional

Zoomers Need More Than Zoom: 4 Ways The Gen Z Startup Professional Can Get Ahead

Like many kids growing up, I glamorized the working world. I knew that I wanted to pursue public relations, and I envisioned jet-setting across the country to client meetings and sipping lattes with reporters at a local coffee shop. What … Read More

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