SalientMG – Product Marketing

Product Marketing

Showcase your B2B startup’s unique and powerful features that solve critical business problems and help you grow your market share.

What We Do

Build the Toolkit to make Your Products and Services Invaluable

We turn your business’ salient points into an impactful brand story that gives you a competitive edge in optimizing your go-to-market strategy.


Define your value in the market with a customized corporate and product messaging platform. Differentiate your pitch and mission to customers

Market Intelligence

We analyze market data and uncover trends so you can make faster, smarter decisions about new products, target audiences, and investments.

Competitive Intelligence

A deep dive into your competitors and market disruptors prepares you for what's happening and on the horizon so that you can move with agility.

Sales Enablement

From new talking points to new collateral, we give your sales team all the information, content, and tools they need to close deals faster.

Get the essentials for your Go To Market Strategy

Show Everyone You’re Different

Explore advice and insights from our product marketing experts.

See How Our Experts Think About Product Marketing

Meet Our Marketing Experts: Q&A with Mary Clare Rechtoris

How did you hear about SalientMG and why did you decide to join the firm? I was doing production work for multimedia, had gotten into integrated marketing and found myself in an events marketing role. I’m a writer first and … Read More

Featured Post

Executive Brand-Building is Critical to Your Company’s Future Growth

Who comprises your brand? I don’t mean the products or services you sell, I mean who are the people whose blood, sweat, and tears are driving your organization forward? Who are the people on the inside who would inspire admiration … Read More

Featured Post

SEO Isn’t One and Done: 5 Reasons to Keep it Fresh

Every time I do an SEO Audit for a client, I include a prioritized list of remediation strategies and tactics. One thing that’s always on that list? Ongoing SEO work because SEO is a process that never ends. Many organizations … Read More

Featured Post