Marketers have a fine line to walk when creating content that converts. Of course, the ultimate goal is to drive revenue, but it’s also crucial to serve your audience expert insights. When your content is overzealous with the sell, you … Read More
SalientMG – Product Marketing
Product Marketing
Showcase your B2B startup’s unique and powerful features that solve critical business problems and help you grow your market share.
What We Do
Build the Toolkit to make Your Products and Services Invaluable
We turn your business’ salient points into an impactful brand story that gives you a competitive edge in optimizing your go-to-market strategy.
Messaging
Define your value in the market with a customized corporate and product messaging platform. Differentiate your pitch and mission to customers
Market Intelligence
We analyze market data and uncover trends so you can make faster, smarter decisions about new products, target audiences, and investments.
Competitive Intelligence
A deep dive into your competitors and market disruptors prepares you for what's happening and on the horizon so that you can move with agility.
Sales Enablement
From new talking points to new collateral, we give your sales team all the information, content, and tools they need to close deals faster.
Get the essentials for your Go To Market Strategy
Show Everyone You’re Different
Explore advice and insights from our product marketing experts.
See How Our Experts Think About Product Marketing
Zoomers Need More Than Zoom: 4 Ways The Gen Z Startup Professional Can Get Ahead
Like many kids growing up, I glamorized the working world. I knew that I wanted to pursue public relations, and I envisioned jet-setting across the country to client meetings and sipping lattes with reporters at a local coffee shop. What … Read More
Crush Your 2023 Digital Marketing Goals With These 6 Big Predictions
With a new year comes new possibilities, and in the digital marketing world, the possibilities can be endless. The selection of foundations, strategies, and tactics, is also endless, however — so how do you ensure you’re on the path to digital marketing success in 2023? … Read More